In 2025, New Year’s Eve fashion is entirely what you make it. While some head to town in bandage dresses and towering heels, others stay on the couch in fresh PJs, swaddled inside one of those bouclé dressing gowns. But for the young, queer crowd at Neomarik in Buenos Aires, things take a decidedly more rave-oriented turn. “Neomarik was born in the summer of 2022,” says founder Kim Lopez, “out of the post-pandemic need to come together again, sharing experiences in a community built on friendship and love.” It’s name is a playful portmanteau of “new” and “marica” – an Argentinian slur used against queer people – Neomarik reclaims the word for its majority queer community, who’d decided that New Year’s Eve was the perfect time to come together once more for their latest edition.
To chime in 2025, Neomarik ravers reached for some classic queer party signifiers that aren’t going out of style anytime soon. Vintage sportswear populated the outdoor dancefloor, while things like studded belts, flared skater skirts and fur Moon Boots also made an appearance. Despite this, Lopez pointed out that, rather than become obsessed with newness, the crowd at Neomarik value a DIY ethos alongside those well-worn 2020s trends. “Our community is defined by its authenticity and creativity,” she continues. “The DIY culture is deeply ingrained in us – here in Argentina, we learn to create a lot with very little. We adore thrifting, reworking inherited items, and constantly playing with new avatars. We also embrace local designers and brands, as supporting our local industry is a key part of our ethos.”
In this fashion, some climbing rope had been repurposed as a decorative body harness by the DJ, cheap plastic crucifixes were reintroduced as partywear, and one person even carried a miniature sword letter open tied to their waist. Elsewhere, partygoers hit the dancefloor in hooded t-shirts, laddered tights and baggy board shorts, while bleary-eyed ravers made it through to the early hours in platform combat boots and cute little kitten ears. “We believe fashion and personal style are powerful reflections of identity,” concludes Lopez. “We encourage freedom of expression without judgment or limits. It’s this energy that fosters connection and mutual trust between us and our audience, allowing everyone to feel free to be who they really are.”
Scroll through the gallery above to see all the looks from the night