H&M’s global party tour circled back to Paris one last time, cementing the city’s role as the cornerstone of its worldwide celebration series.
This Paris edition brought out the big names, featuring a star-studded lineup of OFFSET, Yseult, Sevdaliza and Pabllo Vittar, who set the night ablaze. Fusing music, art and H&M’s signature Swedish style, the event created an unforgettable night of sound, spectacle,and statement looks, paying homage to the city’s deep-rooted love for fashion and nightlife.
The party was set in the legendary YOYO club beneath the Palais de Tokyo. Known for its expansive layout and industrial charm, YOYO’s underground vibe played host to the night’s energy, setting the scene with vibrant lighting that pulsed through the crowd.
THERE WAS AN EXCITING AND ECLECTIC LINEUP
Courtesy of H&M
French artist Yseult took the stage for a powerful live set, later joined by global artists Pabllo Vittar and Sevdaliza for their viral TikTok hit “Alibi”.
“I loved that this incredible night was open to all. The crowd was on fire. And to be performing with my girls Sevdaliza and Pabllo in Paris,” says Yseult, speaking on the performance. “it was a special moment.”
The night hit another high when rap legend OFFSET performed some of his biggest tracks, bringing more energy to the crowd. DJ sets from SG Lewis, salute, and Kampire kept the party going,
PARIS SHOWED OUT FOR ONE LAST TIME
Courtesy of H&M
Parisian creatives, industry insiders, and fashion’s biggest names turned up, many dressed in statement pieces from the H&M Studio Holiday Capsule collection. Faces in the crowd included fashion editors, influencers and creatives – all capturing the event’s electric atmosphere and sharing it with fans worldwide. Key guests included the likes of BB Trickz, Alex Consani, Alva Claire, Mona Tougaard, Tina Kunakey, Enya Umanzor, Arca, Ceval, Beto Neri, Broodoo Ramses, Jocelyn Snu, Ogee, Freddie Wahter and H&M city host Paola Locatelli.
TWO FINAL STOPS…
Photography Margaux Piette
With this Paris rendezvous in the books, H&M’s event series will soon make its final stop. Keep an eye on here for information regarding the final events.
Head to the gallery above to check out imagery from the night.