Over the last two months, H&M has been putting on a plethora of parties, store activations and live performances to celebrate the brand’s re-energised future. For ten of these events, we’ve given our readers around the world a chance to join the fun.
“This season is about celebrating self-expression and freedom. The club and music season are spaces where difference, empowerment, and fashion experimentation have always been central,” Jörgen Andersson told us earlier this year, speaking on the global event takeover. “We are all about liberation and want to touch as many people as possible. But we want to speak to a variety of styles so we don’t exclude anyone, and I think clubs tend to be democratic spaces, where flamboyance and individuality are prized. We believe that fashion is how you put things together.”
After kickstarting in London, we travelled to Paris, Berlin, Milan and Stockholm, with some cities being lucky enough to have more than one event – and we’ve taken readers along every step of the way. Well this time around, for the final big event, we’re keeping our lips sealed. So this is when trust comes in because all we can tell you is it’s not an event you want to miss.
Taking place in a secret location on Monday 18 November, the event will be the second and last event taking place in New York City.
Sign up here to be the first to receive information about the event. You are going to want to keep your diary on Monday evening free for this one. Head here to revisit the past H&M events and sign up for the last few before it’s over forever.