Courtesy of Vogue EyewearFashionNewsShop Vogue Eyewear’s new collection inspired by curiosity and innovationThe Italian eyewear label’s latest SS24 collection asks the question: why not?ShareLink copied ✔️July 10, 2024FashionNewsTextDazed DigitalIn Partnership with Vogue Eyewear Vogue Eyewear – ‘WHY NOT?’ Campaign6 Imagesview more + Over the last five decades, Vogue Eyewear has remained an Italian staple and one of the world’s leading eyewear brands. Now, right in time summer, the brand is back with a free-spirited new capsule collection designed to let you express every side of yourself. VO5582S £84.00 Step into the future with a modern take on classic oval shades. Charged with contrast, these chunky acetate frames foster low-slung lines in a series of bold and contemporary colourways. Keep it classic in black, full ivory or dark havana, or opt for trippy transparencies with a flash of vibrant violet or turquoise. Shop Here Following the launch of 24 Style Avenue – a lifestyle hub dedicated to building an inclusive community and welcoming creatives with a space to connect and express themselves freely – the collection asks the question why not? Whether you’re looking for a classic pair of sunglasses or want to find new pieces for your summer rebrand, the SS24 collection has something for everyone. VO5584S £84.00 Rectangular frames shake off their scholarly sensibility with a chunky, narrow cut, crafted from smooth acetate. Cool and contemporary with an appeal for all, the striking silhouette is enhanced by bold tones of classic black, dark havana, full blue, beige or octanium. Shop HereVO5585S £84.00 Teeming with character, these irregular acetate frames make a bold statement, defined by soft angles and chunky acetate temples. Striking colour contrasts deliver delicious design detail between the lenses and frame, injecting interest to a palette of full ochre, fuchsia, light green, dark havana or black, complete with classic or coloured lenses. Shop Here Designed with authenticity in mind, the collection is centred around the idea of looking beyond trend cycles and embracing striking styles in vibrant colourways. Bolder frames such as VO5585S and VO5584S are perfect for those wanting to tap into different aesthetics and explore their style without limitations. While the silhouette of the VO4316S is perfect for wearers wanting to accessorise with a more classic, refined style. VO4316S £84.00 Born to break the mould, metal frames take on a modern edge in cool and classic tones, complete with colourful or gradient lenses. Razor-sharp lines etch out an irregular silhouette, framing the face with cat eye angle, sleek branded temples and toned temple tips. Shop Here Shop four of the key pieces from the collection throughout the article above.