Whoopsee (YouTube still)Fashion / NewsFashion / NewsPierpaolo Piccioli just ran through a Gucci store like the Tomb RaiderThe designer’s very public trip to a Gucci store in Rome exposes the tangled web at the top of luxury fashionShareLink copied ✔️April 25, 2024April 25, 2024TextElliot Hoste If recent pics are anything to go by, Pierpaolo Piccioli has been listening to a lot of Megan Thee Stallion since he has more time on his hands. In “Freak Nasty”, Megan let us know that she loves to “run through your man’s house like the Tomb Raider”, and the ex-Valentino boss has taken that literally, doing the same thing to a Gucci store in Rome. Piccioli was snapped on the streets carrying fistfuls of Ancora red shopping bags after his dash and grab spree, papped outside the store with his wife Simona. In the video, the couple can be seen walking their dog Miranda, chatting to friends and generally making a nice old day of it. Though this may look like a man and his wife indulging in a little retail therapy, nothing is as simple as it seems in the world of fashion. If that is in fact true, then what does this very public shopping spree actually mean then? Well, we all know that the current Gucci boss Sabato de Sarno was Piccioli’s right hand man when they were both at Valentino, so it looks like de Sarno’s former boss is making a public show of affection as the designer settles in at Gucci. De Sarno is only two seasons in and just hitting his stride, so it would make sense that Piccioli would get behind him in this very obvious way. What complicates matters slightly is Piccioli’s recent departure from Valentino. Soon after the designer’s shock exit was announced, the Italian label announced that Alessandro Michele would be replacing him at Valentino. And Michele was, of course, creative director of Gucci for nine years. And, to top that all off, Gucci is owned by parent company Kering, who also have a 30 per cent stake in Valentino. Still following? No, us neither. Basically, what this simple trip to the Gucci store illustrates is the oftentimes tangled and messy web of luxury fashion musical chairs. Is Pierpaolo’s public support of Gucci an ironic reference to his replacement at Valentino? Or is he simply showing support to De Sarno’s Gucci? Or a third secret option that none of us know about yet? Well, I guess we won’t really know until Piccioli himself weighs in. Care to give us your thoughts, Pierpaolo? Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.READ MOREMoncler is coming for summer with its line of little puffs Nike Nike’s ‘wild card’ Team Kits are already in actionThis Dutch designer’s ‘gay fantasy’ is full of farmers, pirates and sailors Nike Airmaxxing with singer-songwriter Simone RuthRosalía is my religion: Sacred street style from Lux Tour BarcelonaOakley Oakley’s new collection was designed to weather the storm Nike Airmaxxing with multidisciplinary creative Jake EliasThe best fashion exhibitions to see for spring 2026All the best dressed stars at Coachella 2026 Nike Airmaxxing with New York designer Annie Lian PumaPUMA and Jil Sander keep it simple with the K-Street Labubu obituary: Rot in hell you ugly little freaksEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy