Whoopsee (YouTube still)Fashion / NewsFashion / NewsPierpaolo Piccioli just ran through a Gucci store like the Tomb RaiderThe designer’s very public trip to a Gucci store in Rome exposes the tangled web at the top of luxury fashionShareLink copied ✔️April 25, 2024April 25, 2024TextElliot Hoste If recent pics are anything to go by, Pierpaolo Piccioli has been listening to a lot of Megan Thee Stallion since he has more time on his hands. In “Freak Nasty”, Megan let us know that she loves to “run through your man’s house like the Tomb Raider”, and the ex-Valentino boss has taken that literally, doing the same thing to a Gucci store in Rome. Piccioli was snapped on the streets carrying fistfuls of Ancora red shopping bags after his dash and grab spree, papped outside the store with his wife Simona. In the video, the couple can be seen walking their dog Miranda, chatting to friends and generally making a nice old day of it. Though this may look like a man and his wife indulging in a little retail therapy, nothing is as simple as it seems in the world of fashion. If that is in fact true, then what does this very public shopping spree actually mean then? Well, we all know that the current Gucci boss Sabato de Sarno was Piccioli’s right hand man when they were both at Valentino, so it looks like de Sarno’s former boss is making a public show of affection as the designer settles in at Gucci. De Sarno is only two seasons in and just hitting his stride, so it would make sense that Piccioli would get behind him in this very obvious way. What complicates matters slightly is Piccioli’s recent departure from Valentino. Soon after the designer’s shock exit was announced, the Italian label announced that Alessandro Michele would be replacing him at Valentino. And Michele was, of course, creative director of Gucci for nine years. And, to top that all off, Gucci is owned by parent company Kering, who also have a 30 per cent stake in Valentino. Still following? No, us neither. Basically, what this simple trip to the Gucci store illustrates is the oftentimes tangled and messy web of luxury fashion musical chairs. Is Pierpaolo’s public support of Gucci an ironic reference to his replacement at Valentino? Or is he simply showing support to De Sarno’s Gucci? Or a third secret option that none of us know about yet? Well, I guess we won’t really know until Piccioli himself weighs in. Care to give us your thoughts, Pierpaolo? Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.READ MOREBalenciaga AW26: Pierpaolo can’t wait for Euphoria season threeVivienne Westwood AW26 is coming for your underwear drawThe rise of EsDeeKid in 5 tracksGivenchy AW26: Sarah Burton proves she’s a girl’s girl once againMia Khalifa returns to the runway for Trashy Clothing’s Paris debut FILAFrom track to concrete: Fila reimagines sportswear in the city for AW26Off-White cooked up a Bitches Brew for AW26Loewe AW26 is daring you to come outside and playLVMH Prize 2026Vote to decide which designer makes the final round of the 2026 LVMH PrizeInside ADON, the elusive London brand with Timothée Chalamet on speed dialMugler AW26 takes us on a power trip down memory laneCourrèges AW26 thinks we all have the same 24 hours in a dayEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy