Models came straight from your granny’s house and onto the catwalk for the designer’s AW24 London Fashion Week show – here’s everything you need to know
JW Anderson AW24Photography Henry Nicholls/AFP via Getty Images
JW Anderson fans can get the look for less next season, with a silvery curled hair piece like one your granny might stick on seen across a swathe of models. Did somebody say… wig? Yes, that was Jonathan.
JW PHONE HOME!
The soundtrack spoke of how making a little call could brighten someone’s day, while halfway through came the sound of fingers jabbing at an old school landline phone and its subsequent ring-ring-ring. It follows on from the sounds of dial-up internet ringing out at Comme des Garçons, and Daniel Roseberry sending looks made from obsolete tech round the runway at Schiaparelli. Is the analogue era next in fashion?
THE CLOTHES GAVE GRANNY CHIC
JW Anderson AW24Photography Kasia Bobula/WWD via Getty Images
Models came down the runway wearing big, oversized coats in tactile English tweeds, while BHS-style knit undies got a high fashion upgrade in navy and pearl. Slinky column dresses looked like they’d been crafted from window nets, and came complete with curtain-twitched tassels that swung elegantly from shoulders and waistlines. Elsewhere, neat jackets with nipped waists were matched with sporty satin shorts and there was a plethora of chunky homespun knits. All looks were finished with mega cosy suede house slippers trimmed with shearling.
IN HIS OWN WORDS
Jonathan Anderson at his AW24 showPhotography Giovanni Giannoni/WWD via Getty Images
”Ultimately, fashion has to somehow look at what’s happening in society. We are nearly more excited about the idea of nostalgia than we have ever been. Which is not a bad thing. Maybe it’s quite exciting, maybe it’s not so scary.” So it looks like, this season, Anderson tapped into that nostalgia in a very literal way, because what’s more nostalgic than trips to your grandma’s house when you’re a little kid? While other designers might attempt to tap into specific time periods or some nebulous kind of “Y2K” aesthetic, we can always trust Anderson for a wry and ironic take on an oversaturated trend. You want nostalgia? Well here’s 40 models in grandma wigs x
THE VERDICT?
What are you waiting for? Go call your granny and make her day.