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Dazed x Wooyoungmi PFW party two 14
Photography Flo Kohl

What went down at Wooyoungmi x Dazed’s PFW blowout

This is how you throw a party at fashion week, bitch

Not all fashion week parties are created equal. Most of them revolve around glasses of room temperature champagne and a couple of canapés, all while making awkward conversation with someone you can’t quite place but who says yeah, you definitely did meet once before, actually. But sometimes, every once in a while one comes along that’s truly fun – and not to blow our own horn, but it’s largely ones that Dazed has a hand in that go off. That’s why when Korean brand Wooyoungmi had something to celebrate during PFW SS24, it looked in our direction. Here’s everything that went down at Wooyoungmi x Dazed’s Paris Fashion Week party.


…the moody, minimalist techno club in Paris’s 10th arrondissement. All exposed concrete walls and brutal metal accents, guests descending down a narrow staircase bathed in Wooyoungmi’s signature bold red light, heading towards the muffled banging beat. When they finally reached the belly of the intimate space, they threw open the doors and landed straight on the dancefloor, or otherwise hit the bar for a glass of champagne [or five].


Way back in 2003, Wooyoungmi became the first South Korean brand to show on the Paris Fashion Week schedule, and in 2013, it flung open the doors to its first Paris flagship store in the Marais. There’s something about doing monumental things each decade, seemingly, since this year, the label became the first South Korean fashion house to set up shop on the uber-chi chi Rue Saint Honoré. With the likes of Balenciaga, Acne, and Chanel as neighbours, the store is a lesson in stripped-back minimalism, kitted out in a palette of black, white, and grey punctuated by flashes of ruby red – and all with a standout sculpture of a human ear at its centre. 


When we say the guestlist was giving, we’re not exaggerating. Steve Lacy showed up fresh from the Saint Laurent show, dragging pals including new gen supermodel Paloma Elsesser onto the dancefloor, while Dazed’s Ib Kamara and hairstylist Jawara hung out chatting in the smoking room. Kelela also stopped by, along with Kai-Isaiah Jamal, Nadia Lee Cohen, Petra Collins, and Cole Sprouse, plus Richie Shazam, Benji B, and siblings Rocco Ritchie and Lourdes Leon. Rounding things off was Jefferson Hack and new wife Anna Cleveland, who got wild on the dancefloor to OK Williams’ eclectic set. Like we said: everyone was there. 


The night was one for the girlies, as Dazed and Wooyoungmi curated an all female line-up. Playing through the night from 10pm and straight through into the early hours of Wednesday morning was Honey Dijon, Bambii, Didi Han, OK Williams, and Mobilegirl. As a queue snaked down the street and around the corner upstairs, down in the basement the DJs cranked up the energy with each passing set. Highlights included Honey Dijon dropping glitchy house remixes of a bunch of Beyoncé tracks from Renaissance, OK Williams lining up “Pump Up The Jam”, and a particularly inspired mash-up that saw The Vengaboys “Vengabus” track mixed in with some frenetic drum and bass. With the dancefloor packed until the very end, needless to say there were a few sore heads on the front row at this morning’s shows. But no complaints: well worth it for such a fun night.