You might have been told that fashion people don’t eat, but take it from us that’s a downright lie. Fashion week is hungry work, and so the good news is that Burberry is on hand to fill grumbling bellies and line stomachs against the onslaught of free champagne as it joins forces with iconic London caff, Norman’s. 

Even if you don’t know the name, it’s likely you’ve spotted Norman’s on the timeline at some point – shared by your fave fashion influencer, foodie mate, or perhaps Socks House Meeting, who’s forever documenting the little lengy bois who roll up to the North London destination for a fry-up post big night out.

As well as having a truly *aesthetic* Instagram feed – filled with sunny-side-up egg and chips, bangers and mash, and jam roly poly with pink custard, Norman’s is a truly British institution, showing what the Brits do best – which is, serve up a mean breakfast, lunch, or dinner, no fuss. 

Burberry’s takeover of Norman’s heralds the kick-off of a new series of events, Burberry Streets, which will celebrate “the art of discovery and exploration”, starting in London, and then heading off around the globe to destinations like Seoul and Shanghai later this year. It’s about fusing heritage with the future, and examining what luxury means in 2023 – and in our opinion, it doesn’t get much more luxurious than a perfect bacon and egg roll.

So, what to expect from the takeover? Across London Fashion Week – which, in case you missed it, is practically banging down our door, and kicks off this Friday – Burberry will be pulling up to spots across the capital in a travelling Norman’s food truck decked out in Burberry’s signature prints. For those hanging out close to The Strand and Duke of York Square in Chelsea, you won’t be able to miss it. 

Meanwhile, for the die-hards who want to eat-in, the Norman’s space itself will also get the Burberry treatment, with its walls showcasing brand signatures like this season’s check in knight blue, a distinctive rose print, and the old-school imagined anew Equestrian Knight motif, which is back with a bang thanks to direction from Daniel Lee. 

With the whole thing coming together to celebrate the launch of Lee’s first ever collection for AW23, other chances to spot Burberry in the wild will come via walks down Bond Street and through Piccadilly Circus, where chalk stencils and digital prints will appear across pavements and big screens alike. So eep your eyes peeled – and your stomach filled – with Burberry this season.