COS has always had immaculate taste in campaign stars. The brand – which is known for its elevated staples and easy, understated luxury – has been on a roll in recent years, tapping the most exciting names from across the creative industries. So far, this has included Succession star Kieran Culkin, rapper SAINt JHN, model Paloma Elsesser, Russian Doll’s Natasha Lyonne, and even Dazed’s own editor-in-chief IB Kamara. 

The London-based brand has proven itself to be just as discerning for its Autumn/Winter 2023 campaign. In a sleek new shoot, photographed by Daniel Jackson, COS enlists avant-pop auteur Kelela, actor Will Poulter, and singer-songwriter Curtis Harding, styling each of them in its quietly innovative new collection. There are also appearances from breakout Bottoms star Havana Rose Liu, as well as models América González, Vika Evseeva, Dara Gueye, Taemin Park, and Selena Forrest.

The shoot is a direct reference to COS’ minimal, refined roots. The brand is known for its love of well-crafted wardrobe staples, with a focus on tailoring, quality and subtle design twists. Its latest AW23 campaign – which was shot in a studio with a stark, simple background – is a perfect showcase of this. The talent is seen wearing a selection of classic, but contrasting, designs: soft, cosy knits clash with reflective, high-shine metallics; organic, undyed neutrals lie against bespoke animal and floral prints.

By prioritising craftmanship and timeless staple pieces, COS puts forward a clear vision: to focus on longevity and versatility, and ensure that each garment lasts beyond the season. The brand also states that over 92 per cent of its collections are made from sustainably sourced materials – such as recycled, organic, or innovative fabrics. The goal, they say, is to get this number up to 100 per cent by the year 2030. 

See the full AW23 collection in the gallery above.