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Photography Tyler Mitchell

Behold, Ethel Cain and the AW23 campaigns cometh!

From Amelia Gray, Zaya Wade, and Mia Goth getting geeky in Miu Miu, to Jamie Dornan getting the internet’s knickers in a twist at Loewe, this is our rolling guide to the best new-season campaigns

Another season, another set of campaigns from the world’s biggest and best brands. No sooner had the SS24 menswear and AW23 couture shows come to a close (keep up!) than the new-season series started dropping. So far, we’ve seen Mia Goth, Ethel Cain, and Dazed cover star Zaya Wade take a turn as a new gen of Miu Miu girls – all ruffled hair and crumpled pencil skirts, like librarians fresh from a tryst in the classic literature corner – and Jamie Dornan get the internet’s knickers in a twist as the new face of Loewe, alongside Omar Apollo. Meanwhile, Andreas Kronthaler and Cora Corre paid a moving tribute to wife and grandmother Vivienne Westwood, and Burberry got wrapped up warm for a day at the beach in some very British weather. With campaigns from Dior, Balenciaga, Diesel, and Valentino also coming in strong, keep coming back to see more from the AW23 campaigns as they drop.