For some insight to their creative procedures and design ethics, Acne’s Creative Director, Jonny Johansson is giving fans a chance to discover the secrets behind the cult jeans label with their recently released Denim Guide which features beautifully simplistic illustrations of Acne’s favourite styles from their A/W collection. His personal annotations give his insider information on how the Acne jeans were made and advice on how they were designed to be worn.

Check out www.acnestudios.com to see the whole collection.