Courtesy of Coach

Paris Hilton throws it back to a very Y2K Christmas for Coach

The Simple Life star joins Rickey Thompson and Kim Petras in the label’s 00s-inspired campaign

It’s December 1, so it’s pretty fair to say we can broach the C-word by now – which is a good job, given Coach just dropped an uber-festive new campaign starring none other than legendary heiress Paris Hilton

Throwing it back to the heady days when The Simple Life was all over our TVs, Juicy Couture was all over our bodies, and everyone was freaking out about the millennium bug (lol), Hilton and her co-stars Rickey Thompson and Kim Petras rewind the clock to the year 2000 in a cute new film. 

Logging on to a technicolour chat room, the three show off the label’s newly reimagined Swinger bag, which takes its cues from the mini-bags of the era, and taps into the current trend for tiny styles – truly a trend that shows no signs of dying out, almost three years on. 

Unlike Hilton, Thompson, and Petras, heading to an actual party this holiday season with one of the bags on your arm might not be on the cards (s/o to the coronavirus for that one) – but, as they prove in the video, it looks just as chic with your bedroom as the backdrop anyway. 

See more here and check out the gallery above.

Read Next
What Went DownSean Paul at Fendi’s birthday was the fashion week moment no one saw coming

Who knew Silvia Venturini Fendi was such a big fan?

Read Now

NewsWait, is Jordan Peele’s Nope alien wearing Iris Van Herpen?

The filmmaker’s anime-inspired antagonist looks like a cross between Björk and biblical angels

Read Now

NewsUnited Colors of Benetton celebrate expressive joy for AW25

Tapping into the current fascination and conversations around digital art, the brand has enlisted Italian artist Rick Dick to bring the campaign to life

Read Now

NewsMeet the 7 designers competing for sustainable fashion’s top prize

Louther, Nuba and Petra Fagerström have all been shortlisted for the 2025 Challenge The Fabric award

Read Now