@kerbitoFashion / NewsFashion / NewsPyer Moss’s Kerby Jean-Raymond lands new role at ReebokThe CFDA’s menswear designer of the year has been named vice president of creative directionShareLink copied ✔️October 1, 2020October 1, 2020TextEmma Elizabeth Davidson Following a number of collabs with the sportswear behemoth and a successful stint as artistic director of its emerging talent incubator, Pyer Moss founder Kerby Jean-Raymond has been named vice president of creative direction at Reebok. The NY designer will hone the brand’s vision, lead a global team of creatives, and direct its newly-instated Product With Purpose program, launched as part of its United Against Racism initiative. “I am thrilled to be evolving my role with Reebok and joining the leadership team as the head of creative direction. I welcome this opportunity to help invigorate the brand with new ideas, while also focusing on instilling a sense of social purpose into our work,” Jean-Raymond said in an official statement, before following it up with an Instagram post on his personal account. “Every time an interviewer would ask me what I’d want to be a creative director for I would never say, but in my head it was always a footwear brand. Gotta shake shit up a lil yuh know? Thank you @reebok. I haven’t had a job in 9 years, so please get me a lunch box,” he captioned the pic. For those excited to see what Jean-Raymond has up his sleeve, you have a while to wait: his first designs likely won’t be landing until early 2022. In the meantime, the designer just dropped his first independent sneaker via Pyer Moss. Having spent the last three years perfecting it, “The Sculpt” is streamlined and understated up top, with a pretty hefty sculptural sole that will likely be a hit among those getting slightly sick of the Triple S but are unwilling to turn their back on the chunky sneaker trend just yet. Check them out below. Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.READ MOREFashion East AW26 took us on a treasure hunt to south LondonIn pictures: Behind the scenes at Masha Popova’s LFW comebackSalomonWatch a mini documentary about the inner workings of SalomonThevxlley smashes its London Fashion Week debut (literally)BAFTAs 2026: All the best looks from British film’s biggest nightBACARDÍIn pictures: Manchester’s electrifying, multigenerational party spiritGhostly figures plagued the runway at LUEDER’s London showTolu Coker takes the throne at London Fashion Week AW26Central Saint Martins’ graduating class came in hot for 2026KNWLS is going ‘ballistic’ for AW26Nightlife icon David Hoyle talks Heated Rivalry and cruising in MuglerMeet the buzzy CSM grad who’s already dressing EsDeeKidEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy