@kerbitoFashionNewsFashion / NewsPyer Moss’s Kerby Jean-Raymond lands new role at ReebokThe CFDA’s menswear designer of the year has been named vice president of creative directionShareLink copied ✔️October 1, 2020October 1, 2020TextEmma Elizabeth Davidson Following a number of collabs with the sportswear behemoth and a successful stint as artistic director of its emerging talent incubator, Pyer Moss founder Kerby Jean-Raymond has been named vice president of creative direction at Reebok. The NY designer will hone the brand’s vision, lead a global team of creatives, and direct its newly-instated Product With Purpose program, launched as part of its United Against Racism initiative. “I am thrilled to be evolving my role with Reebok and joining the leadership team as the head of creative direction. I welcome this opportunity to help invigorate the brand with new ideas, while also focusing on instilling a sense of social purpose into our work,” Jean-Raymond said in an official statement, before following it up with an Instagram post on his personal account. “Every time an interviewer would ask me what I’d want to be a creative director for I would never say, but in my head it was always a footwear brand. Gotta shake shit up a lil yuh know? Thank you @reebok. I haven’t had a job in 9 years, so please get me a lunch box,” he captioned the pic. For those excited to see what Jean-Raymond has up his sleeve, you have a while to wait: his first designs likely won’t be landing until early 2022. In the meantime, the designer just dropped his first independent sneaker via Pyer Moss. Having spent the last three years perfecting it, “The Sculpt” is streamlined and understated up top, with a pretty hefty sculptural sole that will likely be a hit among those getting slightly sick of the Triple S but are unwilling to turn their back on the chunky sneaker trend just yet. Check them out below. Expand your creative community and connect with 15,000 creatives from around the world.READ MOREBella Hadid resurrects Saint Laurent’s iconic 00s It-bagThe coolest girls you know are still wearing vintage to the gymYour AW26 menswear and Haute Couture cheat sheet is hereJeremy Allen White and Pusha T hit the road in new Louis Vuitton campaignNasty with a Pucci outfit: Which historical baddie had the nastiest Pucci?Inside the addictive world of livestream fashion auctionsCamgirls and ‘neo-sluts’: Feral fashion on the global dancefloorBrigitte Bardot: Remembering the late icon’s everlasting styleA look back on 2025 in Dazed fashion editorialsMaison Kébé: The Senegalese brand taking African craft worldwideRevisiting the most-read fashion stories on Dazed in 2025Meet the Irish designer illuminating Zara Larsson’s Midnight Sun era