@kerbitoFashion / NewsFashion / NewsPyer Moss’s Kerby Jean-Raymond lands new role at ReebokThe CFDA’s menswear designer of the year has been named vice president of creative directionShareLink copied ✔️October 1, 2020October 1, 2020Text Emma Elizabeth Davidson Following a number of collabs with the sportswear behemoth and a successful stint as artistic director of its emerging talent incubator, Pyer Moss founder Kerby Jean-Raymond has been named vice president of creative direction at Reebok. The NY designer will hone the brand’s vision, lead a global team of creatives, and direct its newly-instated Product With Purpose program, launched as part of its United Against Racism initiative. “I am thrilled to be evolving my role with Reebok and joining the leadership team as the head of creative direction. I welcome this opportunity to help invigorate the brand with new ideas, while also focusing on instilling a sense of social purpose into our work,” Jean-Raymond said in an official statement, before following it up with an Instagram post on his personal account. “Every time an interviewer would ask me what I’d want to be a creative director for I would never say, but in my head it was always a footwear brand. Gotta shake shit up a lil yuh know? Thank you @reebok. I haven’t had a job in 9 years, so please get me a lunch box,” he captioned the pic. For those excited to see what Jean-Raymond has up his sleeve, you have a while to wait: his first designs likely won’t be landing until early 2022. In the meantime, the designer just dropped his first independent sneaker via Pyer Moss. Having spent the last three years perfecting it, “The Sculpt” is streamlined and understated up top, with a pretty hefty sculptural sole that will likely be a hit among those getting slightly sick of the Triple S but are unwilling to turn their back on the chunky sneaker trend just yet. Check them out below. Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.TrendingThese candid photos deconstruct the fantasy of the modelling worldIn her new project Model Check-In, model and writer Nassia Matsa turns the camera inwards, documenting almost 10 years in the fashion industryFashionBeauty‘Swipe left if you’re under 6ft’: Why are we so obsessed with height?Dazed LeagueA brief history of Nike’s radical soccer DNABeautyDecoding Uncanny Valley make-up, Tikok’s creepiest beauty trendBeauty10 of the hottest Instagram accounts fusing art, sex and eroticaFashionThe 7 best shows at Berlin Fashion Week SS27Art & PhotographyCollier Schorr: ‘Everybody’s identity is questioned now’FashionHudson Williams is way too hot for Balenciaga AW26 couture MusicConfessions II: 7 raw and vulnerable easter eggs on Madonna’s new album Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy