Creative direction Alessandro Michele, Art direction Christopher Simmonds, Photography Harmony KorineFashion / NewsFashion / NewsTyler, The Creator, A$AP Rocky, and Iggy Pop party in new Gucci campaignYour first look at the label’s new film, as captured by legendary director Harmony KorineShareLink copied ✔️September 29, 2020September 29, 2020TextEmma Elizabeth DavidsonGucci Tailoring Campaign The coronavirus might have put an end to mass gatherings (for now), but that’s not to say the party’s over. In scenes that would be allowed according to current UK guidelines that state no more than six people should be meeting up at any given time, A$AP Rocky and Tyler, The Creator head to Iggy Pop’s house in the Hollywood Hills for a little get-together in a new Gucci film. Created to debut Alessandro Michele’s latest men’s tailoring collection, the three iconic musicians are captured by equally iconic director Harmony Korine dancing around the 1970s-era mansion in a series of looks that could be nothing other than Gucci – think monogrammed sweater vests, shirts and ties, and leopard print suits paired with bucket hats and the bug-eyed glasses key to the Italian label’s aesthetic. Shot before lockdown and soundtracked by certified bop “Supernature”, they are also seen sitting down to a big pot of spaghetti and hanging out with Iggy’s pretty geniusly named pet parrot Biggy Pop (because what’s a Gucci campaign without at least one cute animal?). “The result is a group campaign with three men I believe had fun too,” Michele says of the project. “It was beautiful to see these three men together, seemingly different but very similar.” See for yourself in the film below and the gallery above. Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.READ MORERoger VivierWhat went down at an intimate Roger Vivier book launch in ParisIn pictures: Latex and leather at Sextou’s first Parisian raveJim BeamWhat went down at Jim Beam’s NYC bashThe penis dress has fashion in a chokeholdAdanolaLila Moss fronts Adanola’s latest spring 2026 campaignValentino SS26 couture: Alessandro’s peep show answers our prayersSaint Laurent AW26 was the Parasocial Relationship ConventionWilly Chavarria joins forces with the ACLU in new campaign Matthieu Blazy’s Chanel couture debut was a dreamy mushroom tripAW26 menswear: Everything you missed from this season’s showsOnWhat went down at On and Dazed’s event for Paris-based creativesUGGInside UGG’s Paris Fashion Week Pop-UpEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy