Creative direction Alessandro Michele, Art direction Christopher Simmonds, Photography Harmony KorineFashion / NewsFashion / NewsTyler, The Creator, A$AP Rocky, and Iggy Pop party in new Gucci campaignYour first look at the label’s new film, as captured by legendary director Harmony KorineShareLink copied ✔️September 29, 2020September 29, 2020TextEmma Elizabeth DavidsonGucci Tailoring Campaign The coronavirus might have put an end to mass gatherings (for now), but that’s not to say the party’s over. In scenes that would be allowed according to current UK guidelines that state no more than six people should be meeting up at any given time, A$AP Rocky and Tyler, The Creator head to Iggy Pop’s house in the Hollywood Hills for a little get-together in a new Gucci film. Created to debut Alessandro Michele’s latest men’s tailoring collection, the three iconic musicians are captured by equally iconic director Harmony Korine dancing around the 1970s-era mansion in a series of looks that could be nothing other than Gucci – think monogrammed sweater vests, shirts and ties, and leopard print suits paired with bucket hats and the bug-eyed glasses key to the Italian label’s aesthetic. Shot before lockdown and soundtracked by certified bop “Supernature”, they are also seen sitting down to a big pot of spaghetti and hanging out with Iggy’s pretty geniusly named pet parrot Biggy Pop (because what’s a Gucci campaign without at least one cute animal?). “The result is a group campaign with three men I believe had fun too,” Michele says of the project. “It was beautiful to see these three men together, seemingly different but very similar.” See for yourself in the film below and the gallery above. Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.READ MOREGivenchy AW26: Sarah Burton proves she’s a girl’s girl once againMia Khalifa returns to the runway for Trashy Clothing’s Paris debut GANNIGANNI is yearning for a dreamy summer – and so are we Off-White cooked up a Bitches Brew for AW26Loewe AW26 is daring you to come outside and playThe rise of EsDeeKid in 5 tracksLVMH Prize 2026Vote to decide which designer makes the final round of the 2026 LVMH PrizeInside ADON, the elusive London brand with Timothée Chalamet on speed dialMugler AW26 takes us on a power trip down memory laneCourrèges AW26 thinks we all have the same 24 hours in a dayDries Van Noten’s stylish school kids flouted the uniform rulesAcne Studios gets the royal treatment for AW26Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy