Creative direction Alessandro Michele, Art direction Christopher Simmonds, Photography Harmony KorineFashion / NewsFashion / NewsTyler, The Creator, A$AP Rocky, and Iggy Pop party in new Gucci campaignYour first look at the label’s new film, as captured by legendary director Harmony KorineShareLink copied ✔️September 29, 2020September 29, 2020Text Emma Elizabeth Davidson Gucci Tailoring Campaign The coronavirus might have put an end to mass gatherings (for now), but that’s not to say the party’s over. In scenes that would be allowed according to current UK guidelines that state no more than six people should be meeting up at any given time, A$AP Rocky and Tyler, The Creator head to Iggy Pop’s house in the Hollywood Hills for a little get-together in a new Gucci film. Created to debut Alessandro Michele’s latest men’s tailoring collection, the three iconic musicians are captured by equally iconic director Harmony Korine dancing around the 1970s-era mansion in a series of looks that could be nothing other than Gucci – think monogrammed sweater vests, shirts and ties, and leopard print suits paired with bucket hats and the bug-eyed glasses key to the Italian label’s aesthetic. Shot before lockdown and soundtracked by certified bop “Supernature”, they are also seen sitting down to a big pot of spaghetti and hanging out with Iggy’s pretty geniusly named pet parrot Biggy Pop (because what’s a Gucci campaign without at least one cute animal?). “The result is a group campaign with three men I believe had fun too,” Michele says of the project. “It was beautiful to see these three men together, seemingly different but very similar.” See for yourself in the film below and the gallery above. Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.TrendingNude awakening: Meet the young people embracing naturismAt a time of toxic beauty standards and widespread body image issues, could taking your clothes off around strangers (in a non-sexual way) be the answer?BeautyFashionMet Gala 2026: Dazed editors pick who they want to see on the red carpetOakley FashionGoing ‘field mode’ with Roger ScottFilm & TVWhat do sex workers actually think of Euphoria?Arts+CultureJoburg Party! Art & PhotographyThe most loved photo stories of April 2026Beauty10 of the hottest Instagram accounts fusing art, sex and eroticaFashionTechno-fascist fashion: Why Silicon Valley is moving into menswearLife & CultureLeah Williamson: ‘I will never, ever regret spending so long at Arsenal’Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy