It’s the end of another depressing day in fashion, as countless brands stay silent when it comes to support of the Black Lives Matter movement, and even more fail to open up their wallets and pull out some cold hard cash.
Better news, however, comes from Samuel Ross of A-COLD-WALL*. Taking to Instagram to pledge £10,000 to those on the front lines supporting BLM, the London-based designer has also announced a new £25,000 creative fund.
Set to be shared between 10 independent Black-owned businesses, Ross is calling for people to apply for grants of £2,500 each, across a diverse range of areas spanning design, tech, and IT, to education, arts, and food services, with further initiatives set to be shared in the coming days.
Ross isn’t the only member of fashion’s new generation that's offering hope for the future as the industry’s biggest players hang back.
Though many of them are still establishing themselves in the industry (and facing an uncertain future in the wake of the coronavirus) the likes of ASAI, Marta Jakubowski, Eckhaus Latta, and Collina Strada have stepped up to announce donations or profits from sales will be sent to various organisations and initiatives centred around the BLM movement.
To apply for an A-COLD-WALL* grant email: foundation@a-cold-wall.com, and to read how other brands are supporting the Black Lives Matter movement head here.