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Marc Jacobs Givenchy ss20 charlotte rampling
Photography Craig McDean

See Marc Jacobs get slapped in Givenchy’s new campaign

Starring alongside Charlotte Rampling, the pair become the ‘iconic Givenchy couple’ for SS20

After news broke that Naomi Campbell had taken centre-stage in her first-ever Vivienne Westwood campaign only a couple of days ago, we are now blessed with another fashion union. 

Stepping in front of the camera as part of Clare Waight Keller’s latest Givenchy campaign is none other than Marc Jacobs. Acting as one half of the ‘iconic Givenchy couple’, he is seen alongside legendary actress and muse Charlotte Rampling. 

First shared on Givenchy’s Instagram account as a series of three teasers last night, now, the official images for the campaign have also been released. Shot in black and white, both Jacobs and Rampling are seen wearing this season’s looks in the form of an embellished sequin dress and a sparkling floral blazer paired with a necktie. Intended to envoke memories of Paris and New York in the 90s, the shoot was created under the artistic direction of Waight Keller, with the images themselves lensed by Craig McDean.

Accompanying these is a two-minute video, in which Rampling gives Jacobs an acting class. Jacobs first exclaims “I am Charlotte Rampling”, before Rampling responds in his voice saying “I am Marc Jacobs”. In the second video Rampling slaps Jacobs after he says “You’re Charlotte Rampling, you’re Charlotte Rampling, and you’re Charlotte Rampling”. Finally, the pair mimic each other’s names, going on to call out different variations such as “Jacobs Rampling” until they inevitably get tongue-tied, with Jacobs finally shouting “lamb chops” at the end of the clip.

This is not the first time the stars have worked together, with the British actress starring in the SS04 campaign for Jacobs’ own brand. And although it may seem strange to see a designer star in another fashion house’s campaign, this is not new territory for Givenchy, with the brand casting Donatella Versace in its AW15 campaign under the creative direction of Ricardo Tisci. It is also worth noting Marc Jacobs’ label and Givenchy are both owned by the same parent company, LVMH. Truly, a family affair. 

Watch the short film below and look back on Waight Keller’s latest Couture collection for Givenchy above.