Lacoste swaps its crocodile for endangered animals in new collection

The brand is switching up its famous logo to raise awareness for endangered species

You may know Lacoste for its signature crocodile logo, but now, as part of a special collection, the brand is switching things up to show its suppport when it comes to animal conservation. This month, the label is replacing its iconic reptile with ten limited-edition designs that place one threatened species on the front of their classic polo shirts – giving them the spotlight they deserve.

For each design, Lacoste will produce one polo shirt per animal left in the wild – totalling 3,520 items for 3,520 threatened specimens – showing the alarmingly low numbers of animals nearing extinction. Did you know there are only 150 Yemeni mouse-tailed bats left in the wild? Or that only 589 Iberian lynx remain in existence? If not, now you do, and Lacoste's London and Paris stores will be shining a spotlight on these shocking facts. Other cities participating in the initiative include Tokyo, Miami, and Berlin, which each highlight another species in trouble.

Having forged a partnership with International Union for Conservation of Nature (IUCN) over the course of the last three years, all profits from the sales of these new limited-edition pieces will go towards helping the organisation’s ongoing conservation efforts.

The collection will be released online and in stores on International Day for Biological Diversity on May 22.