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Jacquemus Citron cafe Paris
@jacquemus

Jacquemus is opening the most Jacquemus café you can imagine

Bon appetit, baby

For those of us who aren’t able to drop everything and jet off to the South of France in search of a simpler life a la Simon Porte Jacquemus (hi!), today brings good news. The French designer is set to throw open the doors to his very own – and obviously trop jolie – café in Paris.

Following a series of posts in which he teased ‘a new project’, Jacquemus finally made a full announcement on Instagram this afternoon. Café Citron (in reference to his fave colour) is situated in the new Champs-Élysées outpost of iconic department store Galeries Lafayette, and brings a taste of the Provençal life to the heart of the French capital.

Featuring simple wooden tables and chairs, lemon trees, and sun-bleached terracotta pots, the space is pretty much as Jacquemus-esque as you can imagine. The menu, which has been worked on by renowned pastry chefs Cédric Grolet, Jeffrey Cagnes, and Anthony Courtiells (among others), is similarly wholesome: think toast with homemade jam or boiled eggs, marinated Mediterranean vegetables and sardines, and rosemary and pistachio lemon tarts. There’s also likely to be a selection of French cheese and rustic home-baked bread, much like that served at his AW19 menswear show earlier this year.

Citron opens on Thursday at 12pm – pack up your tiny handbag, dig out your enormous sun hat and, if you can face the hordes of iPhone-brandishing Instagrammers it’s likely (see: definitely) going to attract, head to Galeries Lafayette to check it out for yourself.