Following Virgil Abloh’s technicolour debut at the French maison earlier this summer, Louis Vuitton has announced an immersive London pop-up store to celebrate the designer’s SS19 menswear collection.
The pop-up, which is open to the public in London’s Mayfair until October 25, draws on the house’s SS19 show, which was inspired by the iconic film The Wizard of Oz and the concept of a light-refracting prism. In-keeping with the collection's references, guests will follow a yellow brick road into the townhouse, where a luminescent trunk and Oz-inspired scenery including wild forests and poppy fields await them.
As well as Abloh's first collection for the house, a selection of new leather styles will be presented: including the brand’s latest version of the ‘Christopher’ backpack, and the Monogram Soft Trunk and the Utility Side Bag in embossed monogrammed leather.
The pop-up store, which is open by appointment only, is located at 30 Bruton Street, W1J 6NB, London. Head here to book your ticket.