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Tommy Hilfiger Adaptive AW18 Campaign
Courtesy of Tommy Hilfiger

Tommy Hilfiger’s new campaign celebrates strength in disability

The label’s new Adaptive collection aims to make fashion more inclusive

As one of the first and only major fashion labels to do so, Tommy Hilfiger recognises that for people with disabilities, getting dressed in not always the easiest thing.

Launched in 2017 and now at its third season, Tommy Adaptive aims to make fashion more inclusive just for them. The brand’s clothing – which was initially introduced for children, but was later expanded to include a men’s and women’s line – features magnetic closures, adjustable hems, one-handed zippers, and velcro fastenings. 

For its AW18 collection, Tommy Hilfiger debuted a moving one-minute video campaign aimed at celebrating strength in disability. The short film was directed by James Rath, who was born with ocular albinism and nystagmus, and features Dmitry Kim, a hip-hop dancer with an amputated leg, disability influencer Lolo Spencer, who suffers from ALS, and 8-year-old surfer Gavin McHugh and actress Miracle Pelayo with cerebral palsy, among others.

“The democratisation of fashion is one of the core values the brand was founded on,” Hilfiger told WWD. “The Tommy Hilfiger Adaptive collection continues to build on that vision of inclusivity, transforming the way the fashion industry defines diversity by serving to the needs of people with disabilities.”

Watch the campaign film below and head here for the full collection.