Wrangler AW18 CampaignCourtesy of Wrangler

Wrangler’s new campaign celebrates the great outdoors

The brand’s AW18 collection is heavy on the double denim and corduroy

Wrangler has just released the campaign and accompanying video for its AW18 collection. Going back to the brand’s roots, the images were shot in North Carolina and act as a celebration of the rural landscape, with the accompanying film featuring a series of models exploring the great outdoors, dancing, running, and jumping alongside lakes, woods, and mountains. 

The collection itself features 70s and 80s staples including flared trousers and sherpa and trucker jackets in cord and denim, layered over logo t-shirts, and checked, Western-style shirts. So, basically, the only uniform you'll need to head out into the great outdoors this autumn. 

Check out the campaign imagery above.

Read Next
NewsShock! Ludovic de Saint Sernin wants hot boys wearing thongs on the beach

The Belgian designer relaunches swimwear with a steamy return to Fire Island

Read Now

ShowRaf Simons on Dior Pre-AW14 in Tokyo

Susie Bubble reports on a show that saw snow fall in a sumo wrestling arena – and even a foray into sequins – as the creative director injected the house with a new practicality

Read Now