Colour me fashion!
THE INVITE WAS A BOX OF PENS
But not just any pens: these were Moschino felt tip pens, in a rainbow of colours. Was it a clue as to what the American designer had in store for us? Well, obviously, yes.
JEREMY SCOTT WAS CUTTING IT FINE THIS SEASON
The show began in darkness as a telephone conversation between Jeremy Scott and Gigi Hadid played across the soundsystem. The designer was explaining – in a pretty frantic manner – that the show was about to start and all he had was his sketches. As the lights came up, guests could see piles of reference books and papers at the end of the catwalk.
EVERYTHING WAS SCRIBBLED ON
The designer sent out sharply-cut jacket and pencil skirt suits, ruffled cocktail dresses, 60s-style shifts, and long, sweeping gowns, as part of what was actually a v ladylike collection. Pretty much everything was made from white fabric, on which big felt-tip pen streaks were scribbled (colouring in, but make it fashion). Other models wore garments that were still attached to the fabric roll they’d been made from, with Yasmin Wijnaldum dropping hers halfway down the runway and letting it unravel behind her as she walked.
THE ACCESSORIES WERE AS IRREVERENT AS EVER
Most of the models – including Scott’s faves, Kaia Gerber and Bella and Gigi Hadid – wore wide-brimmed hats that perched on the sides of their heads, which were also (surprise!) covered in scribbles, along with structured, ladylike bags and sheer tights. Elsewhere, Kendall Jenner carried a bottle of perfume, and a whole section was dedicated to the Moschino teddy bear, which has been a signature motif since the label was first founded.
GIGI HADID CLOSED AS THE MOSCHINO BRIDE
...in a puffball dress, holding a bunch of flowers. Behind her, a super long train was carried by men in black body stockings. Above that, butterflies on wire danced, giving it a whole fairytale vibe – and confirming the Moschino show as the second most iconic butterfly moment of the year so far.