Sustainable denim label G-Star Raw has unveiled its new campaign for AW18. ‘Uniform of the Free’ pays homage to the brand’s history as the garment of choice for free-spirited individuals.
Directed by filmmaker, photographer, and former Dazed 100 star, Dexter Navy, the campaign video features music from electronic duo, The Blaze, as well as a spoken word piece by American poet Rapsody.
The video shows different groups of people showing off their talents. This includes a guy playing the guitar while riding a BMX, a group doing ballet, another horse riding, individuals dancing, and women riding dirt bikes. It champions the idea of freedom and being yourself without shame.