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adidas originals falcon kylie jenner
adidas Originals FalconCourtesy of adidas Originals

Kylie Jenner fronts new adidas Originals campaign

The images showcase the label’s reimaging of 90s style, the Falcon Dorf

When she isn’t busy running her beauty empire or trying to cook eggs on the pavement, Kylie Jenner manages to take time out of her busy schedule to star in the odd fashion campaign – just like the new adidas Originals one, which debuts today.

To celebrate the Falcon Dorf – first released in 1997 (the year Jenner was born FYI) – adidas has evolved the shoe for a new generation. Featuring a sculpture rubber sole, mesh and suede overlays, and reflective detailing to the upper, the Falcon comes in four all-new colourways which include grey, pink, black, and blue.

“We are interested in creating tomorrow’s streetwear by reinventing the most iconic sportswear from our archive,” says Alegra O’Hare, vice president of the brand’s global communications. “Falcon is inspired by the Falcon Dorf, an iconic model from the 90s. Its bold and unapologetic DNA is at the core of today’s Falcon and reflects the confident mindset of a new generation of female creative consumers.”

See the full campaign when it launches on the September 6.