Streetwear fans rejoice! Stüssy has announced it will be opening a new bricks-and-mortar store in the heart of Soho at the end of the month. After closing the doors to its previous space all the way back in 2009, the new shop – which is being referred to as a ‘Chapter’ – was announced today.

Fans of Stüssy have been able to purchase pieces from the brand's space in the basement of Dover Street Market since January, but this will be a whole new opportunity for aficionados to get up close and personal with the full collection.

To announce the new Chapter, the Californian label shared three short videos on Instagram featuring a giant magic 8-ball rolling through different areas of London, before it landed at the new store location on 115 Wardour Street. For any Stüssy fans hoping to see what the brand has in store for them, best get queuing now – it opens on August 31. 

View the teasers below: