Diet Prada’s merch gets ripped off by Dolce & Gabbana

...and the Italian label’s knock-off #pleasesaysorrytome t-shirt sells for more than ten times the price

We’ve all been following Diet Prada and Dolce & Gabbana’s ongoing feud on social media, which started when the duo behind the IG account denounced the Italian brand for copying designs by Gucci. Now, the social media-based tiff has turned into a full-on fashion fight, thanks to another knock-off the Italian brand posted to IG recently. 

Last October (back when the duo behind the account were still anonymous), fashion’s unofficial watchdog posted a picture of a Gucci display – showing their collaboration with Trouble Andrew – next to a later one ripped off by Dolce & Gabbana. While most brands don’t usually rise to these accusations, Stefano Gabbana, known for his insulting Instagram comments, fired back asking for apologies, calling them ‘idiots’, and starting the hashtag #PleaseSaySorryToMe.

A few months later, Diet Prada created a white tee with the hashtag printed on it as part of their merch line (lol). How did Dolce & Gabbana reply to the prank? By producing their own version, of course, at the slightly more expensive price of £295, which Diet Prada couldn’t help but call out on Instagram. Gabbana has yet to respond to the post, so stay tuned for the next episode: popcorn optional.