Fashion / NewsFashion / NewsPuma and MCM’s first collaboration is hereThe two brands brought their shared love of hip hop to the forefront of the collectionShareLink copied ✔️May 25, 2018May 25, 2018Text Morgane Nyfeler Puma x MCM While Puma and luxury leather goods brand MCM are not two brands you’d automatically put together, as two labels that are often inspired by hip hop, they make the perfect pairing for a new collaboration. The first time the two have joined forces, the new collection celebrates 50 years of Puma Suede and fuses both streetwear and high-end styles. Inspired by the 80s, the collection includes two monogrammed tracksuits and three pairs of trainers, a new take on the legendary Puma Suede bearing the iconic MCM Visetos logo. Shot in an urban setting, the campaign images see models wearing the new items in a unique, music-inspired setting, with speakers as props. MCM first teased the collection at Tribeca Film Festival in April where its documentary The Remix: Hip Hop x Fashion was premiered. Highly awaited since then, the collection is now available online and in stores worldwide. Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.TrendingNike celebrates the culture of U.S. soccerAs the world’s biggest soccer moment approaches, Nike’s new Express Collection celebrates U.S. Soccer while continuing its legacy of investing in the culture of the gameFashionFilm & TV7 sex worker-approved films about sex work PumaFashionSalehe Bembury’s Puma collection is a love letter to the football communityArt & PhotographyDressing for a ball: Dazed serves football couture for summerLife & CultureGen Z’s new drug of choice? CaffeineMusicOlivia Rodrigo: ‘A breakup can be an opportunity to redirect your life’Beauty10 of the hottest Instagram accounts fusing art, sex and eroticaBeautyThe sexiest flesh-baring Instagram accounts you need to followLife & CultureWhy young people are keeping cinema aliveEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy