Fashion / NewsFashion / NewsPuma and MCM’s first collaboration is hereThe two brands brought their shared love of hip hop to the forefront of the collectionShareLink copied ✔️May 25, 2018May 25, 2018TextMorgane NyfelerPuma x MCM While Puma and luxury leather goods brand MCM are not two brands you’d automatically put together, as two labels that are often inspired by hip hop, they make the perfect pairing for a new collaboration. The first time the two have joined forces, the new collection celebrates 50 years of Puma Suede and fuses both streetwear and high-end styles. Inspired by the 80s, the collection includes two monogrammed tracksuits and three pairs of trainers, a new take on the legendary Puma Suede bearing the iconic MCM Visetos logo. Shot in an urban setting, the campaign images see models wearing the new items in a unique, music-inspired setting, with speakers as props. MCM first teased the collection at Tribeca Film Festival in April where its documentary The Remix: Hip Hop x Fashion was premiered. Highly awaited since then, the collection is now available online and in stores worldwide. Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.READ MOREHat summer! Meet the young milliners taking over London fashionKiko Mizuhara on slowing down, shutting up and touching grass RIMOWAGeorge Riley unpacks her favourite travel spots for RIMOWA Washing-up gloves have made it out the kitchen Stone Island Marina takes us straight to the source for SS26 Crying in couture: Ellie Misner’s new collection is a beautiful disaster OnMeet the creatives turning up the heat in Lagos with Burna Boy and OnThe biggest fashion collabs you missed in MarchIn pictures: Robbie McIntosh captures the next generation of Champion youthBLACKPINK style file: All of Lisa’s greatest fashion momentsCrying in couture: Ellie Misner’s new collection is a beautiful disaster Nike How the Dazed US team are AirmaxxingEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy