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Chanel SS18 Eyewear Campaign karl lagerfeld adwoa aboah
Chanel SS18 eyewear campaignPhotography Karl Lagerfeld

Adwoa Aboah channels Coco Chanel in new campaign

The British model and activist fronts her first campaign for the Parisian house

Model and activist Adwoa Aboah has had a crazy couple of years, and it seems like there is no chance of her slowing down. Last year alone saw her appear as a cover star for Dazed’s autumn 2017 issue, front campaigns for Burberry, Miu Miu, and Marc Jacobs Beauty, and take home Model of the Year at the Fashion Awards – all while running the online platform Gurls Talk on the side. 

Aboah’s latest fashion appearance is in Chanel’s new eyewear campaign, where she poses in a white turban, tweed and pearls. It’s a recreation of an iconic Chanel look worn by Coco Chanel in a vintage picture, balanced on the shoulders of her friend and dancer, Serge Lifar. Photographed by Karl Lagerfeld, Aboah poses in oversized sunglasses decorated with pearls and big butterfly glasses. She also appears in a short video, flashing a tiny Chanel logo on her front tooth (blink and you’d miss it). 

Having already been spotted at the Parisian house’s SS18 show walking beneath a river canyon, Adwoa Aboah now has her first Chanel campaign under her belt. There’s no doubt you’ll be seeing more of her over the ongoing AW18 womenswear shows.