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The Milan show giving new designers a platform

WHITE is the showcase spotlighting new names in the industry

Fresh perspectives are key in fashion. An industry dependent on change, the need for platforms where new designers are able to make their voices heard is so important – and the WHITE tradeshow in Milan happens to agree with us. With over 270 international brands presenting last time, WHITE is establishing itself as one of the go-to places for previewing the many different points of view in the ever-changing world of fashion. 

Taking place during fashion week in Milan this June, the showcase will continue its MAN & WOMAN fair, allowing its various featured designers to be viewed on a global stage. Special guests include Poan (Peoples of All Nations) headed up by Georg Weissacher formerly of Vivienne Westwood, and Danish brand Wood Wood returning again after a special guest appearance in January. 

Selected through a thorough process of international scouting, the WOW (WHITE on Web) AREA designers represent some of the best new creatives in the business. Among them this season are the practicality-driven label Letasca, Copenhagen and New York-based brand Heliot Emil, Sobec Rebuild (who splices together streetwear pieces), the Ukrainian Frolov (chosen by Rihanna) and Arrabal Project.

Labelled “post-streetwear” like Heliot Emil, expanded from a “mono product brand” like Letasca, or remixing vintage Lacoste and Thrasher tees like Sobec Rebuild – these are designers with a distinct perspective on the world around them, given the chance to display these creative interpretations on an international scale as part of WHITE.

WHITE takes place from 17th-19th June 2017 in Milan. Head here for more information.