Photography Virginia ArcaroFashionFirst LookWatch the Gucci show live from Milan at 2pmA$AP Rocky and Florence Welch are already involved – watch the action as it happens hereShareLink copied ✔️February 22, 2017FashionFirst LookTextTJ SidhuGucci SS17 Womenswear36 Imagesview more + As we turn to Milan for the next segment of Fashion Month, Gucci will be amongst the first to showcase its AW17 collection. Last season, creative director Alessandro Michele didn't disappoint. He provided a wide breadth of colour, print and texture which perfectly complemented the surreal lounge bar-esque set – complete with smoke machines to add dramatic effect, of course. Gucci has teased fans on their Instagram page by previewing their vinyl record invitation – side A includes Florence Welch reading from William Blake's Songs of Innocence and Experience, while A$AP Rocky covers side B with a reading from Persuasion by Jane Austen. Find out what’s in store here at 2pm GMT. Expand your creative community and connect with 15,000 creatives from around the world.READ MORE vansVans invites misfits home for the holidays From the archive: Remembering Antwerp Six designer Marina YeeWhat went down at The North Face x Cecilie Bahnsen collection launchNo one is doing red carpet fashion like Teyana Taylor‘Gay Halloween’ is back – here are this year’s standout looksMartine Rose ups her game with a new Nike collabPut me in Chanel: The 25 best songs named after fashion brandsBianca Saunders teams up with the Tate for Blake-inspired collectionCult icon John Malkovich is the new face of JW AndersonShawna Wu’s designs loop and knot between past and presentMelanie Ward: Remembering the trailblazing stylist in her own wordsFashion Killa: Revisit A$AP Rocky’s most iconic outfits