Photography Virginia ArcaroFashionFirst LookWatch the Gucci show live from Milan at 2pmA$AP Rocky and Florence Welch are already involved – watch the action as it happens hereShareLink copied ✔️February 22, 2017FashionFirst LookTextTJ SidhuGucci SS17 Womenswear As we turn to Milan for the next segment of Fashion Month, Gucci will be amongst the first to showcase its AW17 collection. Last season, creative director Alessandro Michele didn't disappoint. He provided a wide breadth of colour, print and texture which perfectly complemented the surreal lounge bar-esque set – complete with smoke machines to add dramatic effect, of course. Gucci has teased fans on their Instagram page by previewing their vinyl record invitation – side A includes Florence Welch reading from William Blake's Songs of Innocence and Experience, while A$AP Rocky covers side B with a reading from Persuasion by Jane Austen. Find out what’s in store here at 2pm GMT. Expand your creative community and connect with 15,000 creatives from around the world.READ MOREBella Hadid resurrects Saint Laurent’s iconic 00s It-bagThe coolest girls you know are still wearing vintage to the gymYour AW26 menswear and Haute Couture cheat sheet is hereJeremy Allen White and Pusha T hit the road in new Louis Vuitton campaignNasty with a Pucci outfit: Which historical baddie had the nastiest Pucci?Inside the addictive world of livestream fashion auctionsCamgirls and ‘neo-sluts’: Feral fashion on the global dancefloorBrigitte Bardot: Remembering the late icon’s everlasting styleA look back on 2025 in Dazed fashion editorialsMaison Kébé: The Senegalese brand taking African craft worldwideRevisiting the most-read fashion stories on Dazed in 2025Meet the Irish designer illuminating Zara Larsson’s Midnight Sun era