Photography Virginia ArcaroFashion / First LookWatch the Gucci show live from Milan at 2pmA$AP Rocky and Florence Welch are already involved – watch the action as it happens hereShareLink copied ✔️February 22, 2017FashionFirst LookTextTJ SidhuGucci SS17 Womenswear As we turn to Milan for the next segment of Fashion Month, Gucci will be amongst the first to showcase its AW17 collection. Last season, creative director Alessandro Michele didn't disappoint. He provided a wide breadth of colour, print and texture which perfectly complemented the surreal lounge bar-esque set – complete with smoke machines to add dramatic effect, of course. Gucci has teased fans on their Instagram page by previewing their vinyl record invitation – side A includes Florence Welch reading from William Blake's Songs of Innocence and Experience, while A$AP Rocky covers side B with a reading from Persuasion by Jane Austen. Find out what’s in store here at 2pm GMT. Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.READ MOREMoncler is coming for summer with its line of little puffs Nike Nike’s ‘wild card’ Team Kits are already in actionThis Dutch designer’s ‘gay fantasy’ is full of farmers, pirates and sailors Nike Airmaxxing with singer-songwriter Simone RuthRosalía is my religion: Sacred street style from Lux Tour BarcelonaOakley Oakley’s new collection was designed to weather the storm Nike Airmaxxing with multidisciplinary creative Jake EliasThe best fashion exhibitions to see for spring 2026All the best dressed stars at Coachella 2026 Nike Airmaxxing with New York designer Annie Lian PumaPUMA and Jil Sander keep it simple with the K-Street Labubu obituary: Rot in hell you ugly little freaksEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy