Photography Virginia ArcaroFashion / First LookWatch the Gucci show live from Milan at 2pmA$AP Rocky and Florence Welch are already involved – watch the action as it happens hereShareLink copied ✔️February 22, 2017FashionFirst LookTextTJ SidhuGucci SS17 Womenswear As we turn to Milan for the next segment of Fashion Month, Gucci will be amongst the first to showcase its AW17 collection. Last season, creative director Alessandro Michele didn't disappoint. He provided a wide breadth of colour, print and texture which perfectly complemented the surreal lounge bar-esque set – complete with smoke machines to add dramatic effect, of course. Gucci has teased fans on their Instagram page by previewing their vinyl record invitation – side A includes Florence Welch reading from William Blake's Songs of Innocence and Experience, while A$AP Rocky covers side B with a reading from Persuasion by Jane Austen. Find out what’s in store here at 2pm GMT. Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.READ MOREPrada’s frazzled Italian women stripped off multiple times adidas OriginalsSamuel L Jackson is on a quest to find his SuperstarsDiary of a debut: Inside Petra Fagerström’s London Fashion Week breakoutDazed China is launching in June 2026 – here’s what you need to knowHere’s everything you missed at London Fashion Week AW26Medusa’s Lover was the main attraction at Di Petsa AW26We Should All Be Fetishists: Unpacking Maria Grazia Chiuri’s Fendi debutFashion Hong Kong4 names to know from Fashion Hong Kong’s AW26 LFW takeover GANNIGANNI is yearning for a dreamy summer – and so are we Diesel AW26 wants to unleash your inner party girlConner Ives AW26: Sex and the City meets Weimar-era Berlin Reebok Your favourite Reeboks are getting a makeoverEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy