Fashion / First LookLeather brand Jitrois releases lo-fi short filmThe house debuts Another World which features found clips and behind the scenes footageShareLink copied ✔️December 6, 2016FashionFirst LookText Louis Bradley Jitrois through the years Cult leather label Jitrois has released a short film called Another World, which brings together found clips and behind the scenes footage in a Tumblr-style cinematic moodboard. Created by the brand’s head of digital, Céline Rey, the film was originally premiered during its SS17 presentation at Paris Fashion Week in September. According to Jitrois, Another World marks a new era for the house and shows “the past DNA of Jitrois and the current one”. Throughout its 33-year history, the house has taken a stand against fast fashion, and strived to put sustainability at the heart of its designs. “My desire was to turn leather into something beautiful, sophisticated and appealing – to be the opposite of the Village People,” said the label’s founder Jean Claude Jitrois in a recent interview with AnOther. Jitrois has worked with an assortment of creative minds throughout his career including Helmut Newton, Jean-Baptiste Mondino, Karl Lagerfeld, Bettina Rheims, and Dazed co-founder Rankin. Watch the film below and check out the gallery above to see images from the Jitrois archive. Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.TrendingKylie Minogue on her pop legacy and partying with Jonathan AndersonExclusive: We sit down with the Australian pop icon to chat personal style, Fever at 25, and her starring role in JW Anderson’s latest campaignFashionBeautyNude awakening: Meet the young people embracing naturismOakley FashionGoing ‘field mode’ with Roger ScottMusicN0rth4evr: Every track on North West’s new EP, rankedLife & Culture‘She was secretly the landlord’: Readers on their housemate horror storiesFilm & TVWhat do sex workers actually think of Euphoria?Life & CultureThe case for wiping your Instagram gridLife & Culture‘Chat was my backbone’: People are now using AI for awkward conversationsBeauty10 of the hottest Instagram accounts fusing art, sex and eroticaEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy