Fashion / First LookLeather brand Jitrois releases lo-fi short filmThe house debuts Another World which features found clips and behind the scenes footageShareLink copied ✔️December 6, 2016FashionFirst LookTextLouis BradleyJitrois through the years Cult leather label Jitrois has released a short film called Another World, which brings together found clips and behind the scenes footage in a Tumblr-style cinematic moodboard. Created by the brand’s head of digital, Céline Rey, the film was originally premiered during its SS17 presentation at Paris Fashion Week in September. According to Jitrois, Another World marks a new era for the house and shows “the past DNA of Jitrois and the current one”. Throughout its 33-year history, the house has taken a stand against fast fashion, and strived to put sustainability at the heart of its designs. “My desire was to turn leather into something beautiful, sophisticated and appealing – to be the opposite of the Village People,” said the label’s founder Jean Claude Jitrois in a recent interview with AnOther. Jitrois has worked with an assortment of creative minds throughout his career including Helmut Newton, Jean-Baptiste Mondino, Karl Lagerfeld, Bettina Rheims, and Dazed co-founder Rankin. Watch the film below and check out the gallery above to see images from the Jitrois archive. Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.READ MOREValentino SS26 couture: Alessandro’s peep show answers our prayersSaint Laurent AW26 was the Parasocial Relationship ConventionJim BeamWhat went down at Jim Beam’s NYC bashWilly Chavarria joins forces with the ACLU in new campaign Matthieu Blazy’s Chanel couture debut was a dreamy mushroom tripAW26 menswear: Everything you missed from this season’s showsOnWhat went down at On and Dazed’s event for Paris-based creativesUGGInside UGG’s Paris Fashion Week Pop-UpDior SS26: Jonathan Anderson’s couture debut wants you to touch grassSchiaparelli SS26: Meet Daniel Roseberry’s Birds of ParadiseKiko Kostadinov is tearing it down to start againBackstage photos from Dries Van Noten’s AW26 men’s showEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy