Continuing their mission of championing sweatshop free, ethically manufactured products, American Apparel is launching a campaign allowing people to submit their products for the chance to be sold at their stores and online.
Titled Made In, the campaign is a perfect opportunity for all aspiring creatives pushing their goods on Etsy/Ebay/out of their dad’s garage, with a dream to expand. With a focus on accessories, accecpted products include leather goods, canvas goods, footwear, jewellery, paper goods, fragrances, and small home furnishings. By enabling local manufacturers with the chance of larger scale distribution, the brand wants to support local vendors and help them in reaching a broader audience. It’s the latest in a series of shake-ups under new CEO Paula Schneider that have seen the brand switch to seasonal collections and scale back on stores.
"Cutting and sewing 100% of our garments in America is at the core of our DNA. We want to continue to support manufacturing in the US by giving small businesses the opportunity to thrive and succeed," Cynthia Erland, Senior Vice President of Marketing at American Apparel said in a statement.
If you want a chance to get your creations in American Apparel’s worldwide stores, just shoot a 90-second video presenting your products and submit it by June 17th, 2016 at this link.
Watch the video below to learn more about the campaign: