An obsession with youth is the common thread running through the work of photographer Harley Weir. It therefore comes as no surprise that Missoni turned to Weir to lens its SS16 campaign, which comes in the form of both a traditional editorial and a short video. Starring Freja Beha Erichsen and new face Victor Ndigwe, who last season became the first Nigerian male model to walk at both Paris and Milan Fashion Weeks, the campaign aesthetic centres around ideas of sensuality and spontaneity.
Weir uses neutral backdrops of sand dunes and ochre throughout the video, creating a contrast which only serves to exaggerate the colour-block stripes and bold patterns on offer for SS16. Designed with a myriad of references from Venezuelan street art to vast, abstract landscapes in mind, the collection marked a return to the house’s sportswear roots. Silhouettes alternated between oversized and streamlined, but were all engineered in Missoni’s trademark lightweight knit which, incidentally, caused controversy for its transparency back in 1967.