These designers will be receiving support to showcase their AW16 collections at London Fashion Week in February. This season will be particularly exciting for Jakubowski and Sadie Williams who will be staging standalone presentations for the first time. While Jakubowski has gained a reputation for her copious use of fabric in her collections, Williams is known for her innovative textiles and print design.
“Thanks to the sustained support from Topshop and Sir Philip Green NEWGEN has been London’s prime generator of exciting talent for over a decade,” commented Sarah Mower who is a contributing editor to American Vogue and chair of the NEWGEN selection. “The long-term pattern of success was again readable at this year’s British Fashion Awards, where former ‘graduates’ J.W.Anderson, Erdem, Mary Katrantzou, Thomas Tait and Jordan Askill swept the board.”