Photography Mario SorrentiFashion / Sound of FashionTurn it up with this playlist from Olivier RousteingTo celebrate his new campaign starring the Hadid, Jenner and Smalls sisters, the pop provocateur shares his favourite Balmain beatsShareLink copied ✔️July 16, 2015FashionSound of FashionTextTed StansfieldBalmain AW15 campaign Balmain have kept it a family affair this season, casting four sets of siblings in its AW15 campaign. Bella and Gigi Hadid and Kendall and Kylie Jenner star in the Mario Sorrenti shot visuals, along with modelling sisters Joan and Erika Smalls and brothers Fernando and Armando Cabral. The sibling duos pose for Sorrenti’s camera in Olivier Rousteing’s AW15 collection for the house which was inspired by the glamour of 80s Paris. “Collectively, they represent the fresh, diverse and open spirit of a new generation of fashion,” said the house’s creative director and Dazed 100 designer. "Watching them work together also made clear to me the universality of an age-old truth: the truly powerful strength, support and love that family members can provide to one another." As a designer, Rousteing is known for his high-octane glamour – of which this campaign is a prime example. He’s credited with bringing youth and modernity, as well as a certain hip-hop sensibility to the Balmain, where he’s been at the helm since 2011. As if this needed any more illustrating, the fashion wunderkind has made us a playlist to accompany this new campaign. Unsurprisingly his muses and former campaign stars Rihanna and Kanye West make an appearance... Expand your creative community and connect with 15,000 creatives from around the world.READ MOREFashion’s Italian ‘Emperor’ Valentino Garavani has died Miuccia and Raf flipped the familiar at Prada AW26 men’s Dsquared2Dsquared2 turns up the Heated Rivalry at Milan Fashion WeekRick Owens and Juergen Teller make out for MonclerOoh Be Gah! Your fave Coach fits just landed in The Sims 4Golden Globes 2026: A best dressed blackout for Hollywood’s biggest starsDemna drops his first Gucci campaign, plus more fashion news you missedBella Hadid resurrects Saint Laurent’s iconic 00s It-bagThe coolest girls you know are still wearing vintage to the gymYour AW26 menswear and Haute Couture cheat sheet is hereJeremy Allen White and Pusha T hit the road in new Louis Vuitton campaignNasty with a Pucci outfit: Which historical baddie had the nastiest Pucci?