Photography Mario SorrentiFashionSound of FashionTurn it up with this playlist from Olivier RousteingTo celebrate his new campaign starring the Hadid, Jenner and Smalls sisters, the pop provocateur shares his favourite Balmain beatsShareLink copied ✔️July 16, 2015FashionSound of FashionTextTed StansfieldBalmain AW15 campaign3 Imagesview more + Balmain have kept it a family affair this season, casting four sets of siblings in its AW15 campaign. Bella and Gigi Hadid and Kendall and Kylie Jenner star in the Mario Sorrenti shot visuals, along with modelling sisters Joan and Erika Smalls and brothers Fernando and Armando Cabral. The sibling duos pose for Sorrenti’s camera in Olivier Rousteing’s AW15 collection for the house which was inspired by the glamour of 80s Paris. “Collectively, they represent the fresh, diverse and open spirit of a new generation of fashion,” said the house’s creative director and Dazed 100 designer. "Watching them work together also made clear to me the universality of an age-old truth: the truly powerful strength, support and love that family members can provide to one another." As a designer, Rousteing is known for his high-octane glamour – of which this campaign is a prime example. He’s credited with bringing youth and modernity, as well as a certain hip-hop sensibility to the Balmain, where he’s been at the helm since 2011. As if this needed any more illustrating, the fashion wunderkind has made us a playlist to accompany this new campaign. Unsurprisingly his muses and former campaign stars Rihanna and Kanye West make an appearance... Expand your creative community and connect with 15,000 creatives from around the world.READ MORE‘Britain feels like Disneyland’ Glenn Martens on a big Brit-inspired collabGlamour and grunge: A new Dazed shoot celebrates Sisley K’s arrivalMiu Miu gets arty in Paris, plus more fashion news you missed‘He was the ultimate canvas’: Transforming Jacob Elordi into FrankensteinIn pictures: The best street style from a historic Paris Fashion WeekVivienne Westwood’s final project rejuvenates her iconic tits t-shirtIt’s official: Maria Grazia Chiuri is taking over FendiIn pictures: The wildest street style moments at London Fashion WeekJoshua Ewusie was the breakout star of London Fashion WeekTrashy Clothing’s SS26 collection is lifting fashion’s veil of glamourA cult Chicago painter inspired Kiko Kostadinov’s latest showCrack is back at McQueen! Plus everything you missed at Paris Fashion Week