To celebrate his new campaign starring the Hadid, Jenner and Smalls sisters, the pop provocateur shares his favourite Balmain beats
Balmain have kept it a family affair this season, casting four sets of siblings in its AW15 campaign. Bella and Gigi Hadid and Kendall and Kylie Jenner star in the Mario Sorrenti shot visuals, along with modelling sisters Joan and Erika Smalls and brothers Fernando and Armando Cabral. The sibling duos pose for Sorrenti’s camera in Olivier Rousteing’s AW15 collection for the house which was inspired by the glamour of 80s Paris.
“Collectively, they represent the fresh, diverse and open spirit of a new generation of fashion,” said the house’s creative director and Dazed 100 designer. "Watching them work together also made clear to me the universality of an age-old truth: the truly powerful strength, support and love that family members can provide to one another."
As a designer, Rousteing is known for his high-octane glamour – of which this campaign is a prime example. He’s credited with bringing youth and modernity, as well as a certain hip-hop sensibility to the Balmain, where he’s been at the helm since 2011. As if this needed any more illustrating, the fashion wunderkind has made us a playlist to accompany this new campaign. Unsurprisingly his muses and former campaign stars Rihanna and Kanye West make an appearance...