Photography Mario SorrentiFashion / Sound of FashionTurn it up with this playlist from Olivier RousteingTo celebrate his new campaign starring the Hadid, Jenner and Smalls sisters, the pop provocateur shares his favourite Balmain beatsShareLink copied ✔️July 16, 2015FashionSound of FashionText Ted Stansfield Balmain AW15 campaign Balmain have kept it a family affair this season, casting four sets of siblings in its AW15 campaign. Bella and Gigi Hadid and Kendall and Kylie Jenner star in the Mario Sorrenti shot visuals, along with modelling sisters Joan and Erika Smalls and brothers Fernando and Armando Cabral. The sibling duos pose for Sorrenti’s camera in Olivier Rousteing’s AW15 collection for the house which was inspired by the glamour of 80s Paris. “Collectively, they represent the fresh, diverse and open spirit of a new generation of fashion,” said the house’s creative director and Dazed 100 designer. "Watching them work together also made clear to me the universality of an age-old truth: the truly powerful strength, support and love that family members can provide to one another." As a designer, Rousteing is known for his high-octane glamour – of which this campaign is a prime example. He’s credited with bringing youth and modernity, as well as a certain hip-hop sensibility to the Balmain, where he’s been at the helm since 2011. As if this needed any more illustrating, the fashion wunderkind has made us a playlist to accompany this new campaign. Unsurprisingly his muses and former campaign stars Rihanna and Kanye West make an appearance... Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.TrendingThe internet wants women to stop acting like ‘birds’On TikTok, the word has become shorthand for being male-centred, prompting women to share their dating horror stories and unlearn their ‘bird’ behaviour before summertimeLife & CultureFilm & TV7 sex worker-approved films about sex workOnFashionHow On and Loewe are shaping the future of footwear MusicThe 5 best songs from Drake’s new albums (plural) Arts+CultureHow Prince almost ended up in The Fifth ElementBeauty10 of the hottest Instagram accounts fusing art, sex and eroticaFashionWhy is Americana everywhere right now?BeautyNude awakening: Meet the young people embracing naturismFashionThis subculture archive is fashion’s best kept secretEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy