Photography Mario SorrentiFashionSound of FashionTurn it up with this playlist from Olivier RousteingTo celebrate his new campaign starring the Hadid, Jenner and Smalls sisters, the pop provocateur shares his favourite Balmain beatsShareLink copied ✔️July 16, 2015FashionSound of FashionTextTed StansfieldBalmain AW15 campaign Balmain have kept it a family affair this season, casting four sets of siblings in its AW15 campaign. Bella and Gigi Hadid and Kendall and Kylie Jenner star in the Mario Sorrenti shot visuals, along with modelling sisters Joan and Erika Smalls and brothers Fernando and Armando Cabral. The sibling duos pose for Sorrenti’s camera in Olivier Rousteing’s AW15 collection for the house which was inspired by the glamour of 80s Paris. “Collectively, they represent the fresh, diverse and open spirit of a new generation of fashion,” said the house’s creative director and Dazed 100 designer. "Watching them work together also made clear to me the universality of an age-old truth: the truly powerful strength, support and love that family members can provide to one another." As a designer, Rousteing is known for his high-octane glamour – of which this campaign is a prime example. He’s credited with bringing youth and modernity, as well as a certain hip-hop sensibility to the Balmain, where he’s been at the helm since 2011. As if this needed any more illustrating, the fashion wunderkind has made us a playlist to accompany this new campaign. Unsurprisingly his muses and former campaign stars Rihanna and Kanye West make an appearance... Expand your creative community and connect with 15,000 creatives from around the world.READ MOREFrom Lana to Gaga: August Barron curate their ultimate music video nightInside the world of August Barron, fashion’s disruptive design duo Jean Paul GaultierJean Paul Gaultier’s iconic Le Male is the gift that keeps on givingIn pictures: Shalom Harlow’s most iconic catwalk momentsSilver Arrows: Fusing fashion with film noirSo you want to get your hands on Leigh Bowery’s merkin?‘Westwood and Kawakubo are provocateurs’: Inside their powerful new exhibitA look back on Loli Bahia’s best fashion moments Sunrise Angel: Loli Bahia steps out of the shadowsIrish designer Robyn Lynch is riding the ‘green wave’ her own wayDario Vitale has left Versace after 8 monthsThe 2025 Christmas archetype gift guide