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Iceberg, AW15
Lily McMenamy for Iceberg AW15Photography Olivier Zahm

Lily McMenamy and more pose for Iceberg’s latest polaroids

The Italian brand returns with a new set of characters – featuring designer Jean-Charles de Castelbajac and a gang of muses

Iceberg’s 40th birthday celebrations continue with a fresh set of polaroid’s from Oliver Zahm for the brand’s AW15 campaign. After shooting the likes of original X-girl Kim Gordon and queer rap star Mykki Blanco for Iceberg’s SS15 campaign, the Purple magazine founder returns with a new round of characters – trading the backdrop of downtown New York for Parisian interiors.

From work studios to home libraries, Zahm captures past Iceberg designer Jean-Charles de Castelbajac, supermodel offspring Lily McMenamy, and artist André Saraiva, who once decorated the streets of Paris in the 90s with his cartoon-based alter-ego Mr.A. Other featured trailblazers include: London-based DJ Mary Charteris; French actress and filmmaker Joana Preiss; artist Yi Zhou; and finally, Italian fashion designer Alessandro Dell'Acqua.

Zahm has also shot each character in a series of pulsating, graphic-laden videos. Watch Lily McMenamy strike a pose to some heavy bass below: