Fashion / BlogsDecoding Rihanna’s Dior campaignFive things you might have missed from the queen of pop’s Secret Garden filmShareLink copied ✔️May 19, 2015FashionBlogsText Emma Hope Allwood Rihanna for Dior Secret Garden Last night, Rihanna’s long-awaited Dior campaign dropped in full with a film by Steven Klein. Read on for the five things you need to know about it, and head here to find out what the campaign means for fashion. YOU CAN SNEAK A LISTEN TO HER NEW ALBUM “Style is almost an extension of my music,” said cover star Rihanna in AnOther’s Spring/Summer 2015 issue, so it’s no surprise such a big fashion step for the singer would include one of her songs. We’ve had “Four Five Seconds”, “Bitch Better Have My Money” and “American Oxygen”; now the campaign features a new song titled “A Night”, which samples the 2011 Florence + The Machine track “Only If For A Night”. Produced by Midas (and making a change from the previous Depeche Mode Secret Garden soundtracks) it’s the first track on her upcoming album R8 (so named because it’s her eighth studio effort). SHE’S THE NEW QUEEN OF VERSAILLES The film shows Rihanna walking the grounds of the palace at night, twirling through the Hall of Mirrors and shimmying beneath crystal chandeliers. It’s a powerful cultural symbol that Rihanna, as the house’s first black spokesperson, is in such an historical location for the campaign – it’s a quietly rebellious statement against France's institutional fashion history. Dior called RiRi a “modern muse”, and if the campaign shows one thing, it’s that stars like her are the new monarchs. Rihanna for Dior Secret GardenPhotography Steven Klein IT TIES THE PAST, PRESENT AND FUTURE OF DIOR Versailles is a place with strong historical links to Dior – the house’s first collections had silhouettes that took their names from the palace, and were often photographed by iconic German lensman Willy Maywald in the grounds, some of which Dior are currently restoring. It’s not all about looking to the past, though, but the way what’s gone before informs the present – something artistic director Raf Simons has taken to heart at Dior as he’s spun their history into new forms (take the Pre-AW collection’s reworked bar jackets and other classic silhouettes as a case in point). As for the future, the campaign makes Rihanna the first black woman to front the house: it’s a positive statement for a brand that’s both historic and innovative. THE COLLECTION WAS INSPIRED BY JAPAN The campaign features Dior’s Pre-AW Espirit collection presented in the Japanese capital Tokyo in December last year, which took some of its creative cues from the metropolis and the way “so many people take the liberty to express themselves” there, as Raf Simons explained to Dazed’s Susie Bubble backstage. One aspect marked a change of direction for the designer: “I hate sequins normally!” Simons admitted, but he put them to use to create shimmering silver second skin polo necks, one of which is donned by RiRi in the film. DIOR HAVE REVAMPED THEIR TYPEFACE You might not have noticed, what with these being pictures of one of the most attention-commanding women on the planet and all, but with the campaign the French fashion house have chosen a different logo. Instead of the usual Dior (lower case, shortened from the full Christian Dior during the 1990s, it’s capitalised to DIOR and the house’s usual Nicolas Cochin font has been condensed. While it’s not an entirely new creation for the house, it’s an interesting choice, setting this Secret Garden campaign apart from its predecessors featuring models including Daria Strokous and Fei Fei Sun. Watch the full film below: Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 30,000+ creatives from around the world.TrendingIt’s primetime to buy A24’s Robert Pattinson T-shirtThe production company has teamed up with streetwear label Farmer’s Daughter for a Primetime collaboration. Plus: all the fashion news you missed this week Fashion G-STARFashionCharlotte de Witte makes a revolutionary statement in G-STAR’s new campaign GuessFashionGUESS Jeans taps Becky G for the low-rise renaissanceFashionSeán McGirr, McQueen and fashion’s ‘rotten heart’FashionAngela Hill shares her August Barron SS27 photo diaryMusic5 must-read books about electronic musicArt & PhotographyThese photographers offer new visions of life in the SWANA region SelfridgesFashionSelfridges launch a young creatives open call in partnership with DazedFashionFetish photographer Eric Kroll captures the hottest looks of the seasonEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy