Pin It
Yulia wears sunglasses and fur stole by FendiPhotography Daisy Walker, styling Samia Giobellina

Channelling groupie girls for a 70s summer

Starring Saint Laurent, Fendi and the brand single-handedly bringing back British denim, Emma Wyman selects this season’s decade-defining pieces

For this months Editor’s Picks – whether it's Art Deco hues and abstract graphic prints, high waisted silhouettes, reworked army print or tiered fringed bucket bags – Emma Wyman embraces a retro aesthetic, compiling her selection of favourite items that nod to the 70s.


With girls who looked like they were either in the band or with the band, for pre-AW Heidi Slimane paid homage to the 70s groupie. Completing the look is the Emmanuelle fringed bucket bag, which brings back a sense of summer festival nostalgia with bohemian-inspired fringing. The Italian-crafted suede draw-string comes in blue, tan and a pop bright shade of red.


Synonymous with 1970s rock stars, the skinny jean has long been the denim for rebels. It’s a word you could certainly use to describe Hiut Denim – they’re the company who, long after local factories closed to seek faster profits overseas, have restarted the Welsh town of Cardigan’s jeans production. Believing that you can’t separate music from denim, they’re even letting Twitter users choose the tunes they’ll play in the factory.  


While Fendi’s last sunglasses collection was shot on Anna Cleveland (daughter of 70s icon Pat Cleveland), they’ve moved on to a new muse for their SS15 Orchidea shades, Chloë Howl. Last week, we debuted their short with the British singer, where they transformed her into a retro femme in a fast car and cat eye sunnies, worn here with an Almost-Famous-worthy fur collar (Howl’s favourite road film).


In the wake of their 20th anniversary, cult Japanese denim brand EVISU have released the camo collection. Emblazoned with their trademark seagull logo reworked on a kamon flower camouflage print, the collection is reminiscent of the army uniforms embraced by the youth of America in the early 70s who donned camouflage as an anti-war and anti-establishment statement.


Cutting a high-waisted sillhoutte, Pepe Jeans' new Gymdigo trousers take us back to the roots of the denim heavyweight’s origins at Portobello Market in the early 1970s, where three brothers inspired by London youth culture decided to create denim for those with an eye for detail.


Harking back to the Art Deco graphics beloved in the 70s, Mary Katrantzou has produced a limited collection of 26 whimsical bags, each unique for the letters of the alphabet. The Melina tote range depicts motifs ranging from monkeys to pencils, tribal-inspired landscape backdrops to abstract flamingo and painterly landscape motifs. 

Photography Daisy Walker; styling Samia Giobellina; hair Kim Rance; make-up Athena Paginton; model Yulia at FM London; photographic assistant Felix TW