Taking influence from modern dance, Vionnet’s SS15 muse is as soft as she is strong – with a dancing shadow in tow. Founded by Madeleine Vionnet in Paris in 1912, the house’s namesake couturière was a proud ‘enemy of fashion’ who gave women the bias cut and changed the way they dressed forever, heralding a new era of sleek dressing. Vionnet was the design house for the woman who wanted femininity on her terms – and, after a long-awaited resurgence, it still is. Marking the fifth season under the tenure of Goga Ahkanazi, this season’s story sees the brand’s codes re-interpreted once more. Taking this tension – between discipline and fragility – as the inspiration behind the brand’s collaborative shoot with Dazed, photographer Felix Cooper and stylist Adam Winder introduce the brand’s languid all-girl troupe, balancing ethereal beauty with balletic shapes, as Winder explains: “We wanted to create something influenced by movement, dance and repetition, that concentrated on the beauty in this.”
Photography Felix Cooper; styling Adam Winder; hair Louis Ghewy at The Book Agency; make-up Ninni Nummela at Streeters; models Alicja at IMG, Izzy and Kathryn at M+P, Issa and Mitch I at Jill Models; photographic assistants Andrew Moores, Sarah Stenfeldt; styling assistant Chiori Takamatsu; set designer William Farr; lighting ProLighting London; casting Noah Shelley
