David SimsFashion / NewsAlexander McQueen unveils SS15 campaign with Karolin WolterGet down to the mat with the sunlit images from David SimsShareLink copied ✔️January 19, 2015FashionNewsTextZing TsjengAlexander McQueen SS15 campaign 2015 is shaping up to be a milestone year for Alexander McQueen. The sell-out Savage Beauty retrospective is set to open its doors at the V&A in March, while February marks the fifth anniversary of Lee McQueen's death. In its SS15 campaign photographed by David Sims, the brand employs light and shade to theatrical effect (though Karolin Wolter's severe 1940s eyebrows probably help too). Creative director Sarah Burton explicitly namechecked Japan in her runway show – models in kabuki-esque masks walked the glossy black lacquer box flooring underneath the looming gaze of Marc Quinn's white orchid sculptures. At the time, it put us in mind of Kinbaku, Japanese photographer Nobuyoshi Araki's rope bondage series. That Far East influence is dialled back in the campaign, though there's still definite power play at work: after all, those are gym crash mats that Wolter is lying, not fluffy pillows. If you want to get with the McQueen woman this season, you'd best be prepared to wrestle. Karolin Wolter for Alexander McQueen SS15David Sims Liked this? Check out more coverage of Alexander McQueen below: Five things to expect from Alexander McQueen: Savage Beauty Read our Alexander McQueen SS15 show report Revered McQueen set designer Simon Costin talks about designing the impossible Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.READ MOREDesigner Sofía Abadi is creating a hyper-femme world Oakley What Went Down at Oakley’s Field Gear Line Collection launch When exactly did the Coachella aesthetic become so soulless? Nike What went down at Nike Toma in AtlantaThe same, but different: All the celeb style from Coachella weekend twoMoncler is coming for summer with its line of little puffs Nike Nike’s ‘wild card’ Team Kits are already in actionThis Dutch designer’s ‘gay fantasy’ is full of farmers, pirates and sailors Nike Airmaxxing with singer-songwriter Simone RuthRosalía is my religion: Sacred street style from Lux Tour BarcelonaOakley Oakley’s new collection was designed to weather the storm Nike Airmaxxing with multidisciplinary creative Jake EliasEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy