David SimsFashion / NewsAlexander McQueen unveils SS15 campaign with Karolin WolterGet down to the mat with the sunlit images from David SimsShareLink copied ✔️January 19, 2015FashionNewsText Zing Tsjeng Alexander McQueen SS15 campaign 2015 is shaping up to be a milestone year for Alexander McQueen. The sell-out Savage Beauty retrospective is set to open its doors at the V&A in March, while February marks the fifth anniversary of Lee McQueen's death. In its SS15 campaign photographed by David Sims, the brand employs light and shade to theatrical effect (though Karolin Wolter's severe 1940s eyebrows probably help too). Creative director Sarah Burton explicitly namechecked Japan in her runway show – models in kabuki-esque masks walked the glossy black lacquer box flooring underneath the looming gaze of Marc Quinn's white orchid sculptures. At the time, it put us in mind of Kinbaku, Japanese photographer Nobuyoshi Araki's rope bondage series. That Far East influence is dialled back in the campaign, though there's still definite power play at work: after all, those are gym crash mats that Wolter is lying, not fluffy pillows. If you want to get with the McQueen woman this season, you'd best be prepared to wrestle. Karolin Wolter for Alexander McQueen SS15David Sims Liked this? Check out more coverage of Alexander McQueen below: Five things to expect from Alexander McQueen: Savage Beauty Read our Alexander McQueen SS15 show report Revered McQueen set designer Simon Costin talks about designing the impossible Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.TrendingIs this the most corrupt World Cup ever?From Donald Trump’s alleged meddling to theories of a pro-Argentina conspiracy, accusations of foul play are taking over the 2026 World CupLife & CultureLife & CultureWhy the smartest person you know is watching Love IslandDODOFashionDoDo is longing for an escapist Italian summer – aren’t we all!Beauty10 of the hottest Instagram accounts fusing art, sex and eroticaDazed LeagueThe heart and soul of LA’s exploding street soccer sceneDazed LeagueInside an intimate soccer watch party in New YorkMusicOlivia Rodrigo: ‘A breakup can be an opportunity to redirect your life’BeautyNude awakening: Meet the young people embracing naturismReplitLife & CultureWhat Went Down at the inaugural vibeconEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy