David SimsFashion / NewsAlexander McQueen unveils SS15 campaign with Karolin WolterGet down to the mat with the sunlit images from David SimsShareLink copied ✔️January 19, 2015FashionNewsTextZing TsjengAlexander McQueen SS15 campaign 2015 is shaping up to be a milestone year for Alexander McQueen. The sell-out Savage Beauty retrospective is set to open its doors at the V&A in March, while February marks the fifth anniversary of Lee McQueen's death. In its SS15 campaign photographed by David Sims, the brand employs light and shade to theatrical effect (though Karolin Wolter's severe 1940s eyebrows probably help too). Creative director Sarah Burton explicitly namechecked Japan in her runway show – models in kabuki-esque masks walked the glossy black lacquer box flooring underneath the looming gaze of Marc Quinn's white orchid sculptures. At the time, it put us in mind of Kinbaku, Japanese photographer Nobuyoshi Araki's rope bondage series. That Far East influence is dialled back in the campaign, though there's still definite power play at work: after all, those are gym crash mats that Wolter is lying, not fluffy pillows. If you want to get with the McQueen woman this season, you'd best be prepared to wrestle. Karolin Wolter for Alexander McQueen SS15David Sims Liked this? Check out more coverage of Alexander McQueen below: Five things to expect from Alexander McQueen: Savage Beauty Read our Alexander McQueen SS15 show report Revered McQueen set designer Simon Costin talks about designing the impossible Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.READ MORELoewe AW26 is daring you to come outside and playLVMH Prize 2026Vote to decide which designer makes the final round of the 2026 LVMH PrizeThe rise of EsDeeKid in 5 tracksInside ADON, the elusive London brand with Timothée Chalamet on speed dialMugler AW26 takes us on a power trip down memory laneCourrèges AW26 thinks we all have the same 24 hours in a dayDries Van Noten’s stylish school kids flouted the uniform rulesAcne Studios gets the royal treatment for AW26How Team Oakley won gold at Milano Cortina 2026 BurberryKate Moss, Little Simz, and more celebrate 170 years of BurberryIn pictures: David Luraschi captures model of the moment, Serkan Deniz FILAFrom track to concrete: Fila reimagines sportswear in the city for AW26Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy