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ASAP Rocky Ferragamo 3
A$AP Rocky for A Man's Story by FerragamoPhotography Francesco Carrozzini

A$AP Rocky and Ryan McGinley star in Ferragamo’s new film

To mark the label’s latest sneaker release, the ‘Fashion Killa’ rapper and iconic New York photographer meditate on what drives them to be creative

“The camera is a box of magic,” reveals Ryan McGinley in a new film for Salvatore Ferragamo. “If I knew what I was going to get, I wouldn’t want to be a photographer.” He can be found musing on creativity along with Dazed cover star A$AP Rocky – renowned for bridging the gap between high fashion and hip-hop, Rocky boasts an impressive sartorial resume which includes the 2013 release of “Fashion Killa”, in which he rapped the names of 27 fashion labels

Titled A Man's Story, the film was shot by Francesco Carrozzini (behind the videos for Beyoncé’s “Jealous” and Rocky's “Phoenix”) to celebrate the launch of the brand’s SS15 men’s sneaker line. Under the tagline ‘make your own rules,’ it takes an intimate look at what drives figures in the vanguard of fashion, music and the arts, with McGinley and Rocky joined by British actor Douglas Booth, entrepreneurs Louis-Marie de CastelbajacAlexander Gilkes and Tyrone Wood, and ice hockey legend Henrik Lundqvist.      

Watch A Man’s Story below, and see Ferragamo’s full SS15 collection here.