Fashion / IncomingReplay Hyperflex: jeans worth fighting overGone are the days of trousers so tight they cut off your circulation – meet the Italian denim brand's revolutionary new super stretch skinniesShareLink copied ✔️October 30, 2014FashionIncomingTextEmma Hope Allwood Since the astronomic rise of skinny jeans (blame those spindly-legged indie kings and queens of the mid-noughties for making them an undisputed wardrobe staple) wearers have been driven to woe over their limitations. Dropping your iPhone becomes an awkward squat manoeuvre, or face the angry protestations of your poor, denim squeezed knees. Any attempt to dance leaves you looking more like you have rigor mortis than a rhythmic disposition. Thankfully, the clever folks at Replay have come up with an end to our plight. They’ve developed Hyperflex, a new range of jeans for both men and women that uses fancy technology to give them optimum flexibility – these jeans are designed to be stretched to the limits. In a new campaign, Replay have appointed Brazilian supermodel Alessandra Ambrosio to put some pairs to the test. Spoiler alert: they're even limber enough to resist two ladies wrangling over a coveted pair... Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.READ MOREThe North FaceWhat went down at The North Face’s Red Box event with Loyle Carner Samsøe SamsøeSamsøe Samsøe wants you to take in the sights for SS26Pieter Mulier is Versace’s new creative directorCopenhagen Fashion Week AW26: Everything you missed from the Danish capitalSub-zero street style at Berlin Fashion Week AW26In pictures: GmbH return to the club for AW26Versace just released Dario Vitale’s first (and last) collection campaignLuca Magliano’s AW26 inspirations: ‘Who doesn’t love gay porn?’Grammy’s 2026 best looks: Schiaparelli is the big winnerStreet style AW26: The loudest looks from Paris Fashion Week men’sThis New York designer knows that right now, survival is rebellionAdanolaWhat went down at Lila Moss’ intimate Adanola dinner in LondonEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy