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Backstage Telfar SS15 Telfar Clemens Dazed Digital
Onnys Aho (Model Management) backstage at Telfar SS15Photography Lea Colombo

Telfar SS15

The country club meets the strip club to create the strongest streetwear we've seen so far – with a little help from Martha Stewart

Initial reaction:

Country club in the front, strip club in the back: the extremes of high and low mass market American sportswear, reconfigured into the strongest streetwear we've seen in New York thus far. There's nothing like feeling tears well because the room is full of friends and fans: Telfar Clemens' pals were snapping selfies in the front row and shouting "HASHTAG TELFIE".

Martha Stewart, living:

The pastels in the collection were taken directly from paint chip samples of Martha Stewart's home collection, which were pulled from Home Depot. The pink shade is called Sweet Baby Girl and the blue is Baby Boy Blue. Clemens described the collection as "fringe prep." "I was really inspired by KMart and what is used frequently in the American mass market," he said. "Those polo shirts and some of the cargos, just putting a twist on it."

Piano man:

The runway music – or should we say runway accompaniment – was a compilation of Lana Del Rey's “Summertime Sadness”, Taylor Swift's “Trouble” and Katy Perry's “Dark Horse”, all played on an all-white piano.


Check out what happened on Telfar Day when the brand hacked into the site here, and take a look into the Telfar archive below: