If there was ever a moment that a designer had his place as an icon indelibly inked on the fashion history books, it was this morning, when Selfridges unveiled a giant statue of Rick Owens on the front of their Oxford Street department store. The 25 foot polystyrene sculpture of Owens's naked torso was created from a maquette designed by the British sculptor Doug Jennings, and features a flaming torch that will burn for 12 hours a day, for a total of 552 hours. Frankly, it looks brilliant.

The statue is the pièce de résistance of "The World of Rick Owens", a new collaboration between Rick Owens and Selfridges that marks twenty years since the Californian designer launched his eponymous label. He's also curated a series of window designs for the department store; three are influenced by the Richard Strauss opera Salome. 

Owens has also designed an exclusive 20-piece collection for the collab, with each item labelled with Selfridges' signature yellow and the motif of his torso. So if you want to see Rick Owens immortalised in fibreglass and pick up a limited edition piece, head down to Selfridges – just look out for the giant statue.