Photography by David Sims, styling by Marie ChaixFashion / NewsProenza Schouler's AW14 campaign is colour in motionJulia Bergshoeff takes a sideways glance for photographer David Sims – check out this exclusive cut from the campaignShareLink copied ✔️July 11, 2014FashionNewsTextZing TsjengProenza Schouler AW14 If SS14 saw the Proenza Schouler boys conjure tough rose-gold breastplates and sinuous metallic dresses, their AW14 collection is all hot colours, distorted Pollock prints and sculptural silhouettes. Little wonder that their new Marie Chaix-styled campaign strives to capture that same electric sunset glow, setting into motion the energy, action, and color explored on the runway. In this exclusive image (above), photographer David Sims catches Netherlands-born rising star Julia Bergshoeff (DNA) in the middle of shooting a sideways glance, the viewfinder's perspective tipping to catch her eyes. Maybe it's suggesting we're all tilting at windmills to enter Jack McCollough and Lazaro Hernandez's world – but to be honest, theirs is the kind of slant we'd like to have on life. In an April interview with Dazed, Hernandez explains the process behind their perspective-altering collections: "I don’t know how to explain, just that we don’t overthink it. We’re like, ‘Oh, I need a colour for this thing,’ and a car goes by with a great colour on it and we’re like, ‘Oh, that’s a great colour.’ Just like that, we’re picking up information from living, and it feels contemporary somehow." Take a look at the rest of the campaign below; read our AW14 show report of the collection here or check out our backstage images in the gallery above. Julia Bergshoeff in the Proenza Schouler AW14 campaignPhotography by David Sims, styling by Marie ChaixEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.READ MOREWales Bonner’s new collection is cut from the cloth of Indian cultureFashion’s Italian ‘Emperor’ Valentino Garavani has died Dsquared2Dsquared2 turns up the Heated Rivalry at Milan Fashion WeekMiuccia and Raf flipped the familiar at Prada AW26 men’sRick Owens and Juergen Teller make out for MonclerOoh Be Gah! Your fave Coach fits just landed in The Sims 4Golden Globes 2026: A best dressed blackout for Hollywood’s biggest starsDemna drops his first Gucci campaign, plus more fashion news you missedBella Hadid resurrects Saint Laurent’s iconic 00s It-bagThe coolest girls you know are still wearing vintage to the gymYour AW26 menswear and Haute Couture cheat sheet is hereJeremy Allen White and Pusha T hit the road in new Louis Vuitton campaignEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy