Photography by David Sims, styling by Marie ChaixFashion / NewsProenza Schouler's AW14 campaign is colour in motionJulia Bergshoeff takes a sideways glance for photographer David Sims – check out this exclusive cut from the campaignShareLink copied ✔️July 11, 2014FashionNewsText Zing Tsjeng Proenza Schouler AW14 If SS14 saw the Proenza Schouler boys conjure tough rose-gold breastplates and sinuous metallic dresses, their AW14 collection is all hot colours, distorted Pollock prints and sculptural silhouettes. Little wonder that their new Marie Chaix-styled campaign strives to capture that same electric sunset glow, setting into motion the energy, action, and color explored on the runway. In this exclusive image (above), photographer David Sims catches Netherlands-born rising star Julia Bergshoeff (DNA) in the middle of shooting a sideways glance, the viewfinder's perspective tipping to catch her eyes. Maybe it's suggesting we're all tilting at windmills to enter Jack McCollough and Lazaro Hernandez's world – but to be honest, theirs is the kind of slant we'd like to have on life. In an April interview with Dazed, Hernandez explains the process behind their perspective-altering collections: "I don’t know how to explain, just that we don’t overthink it. We’re like, ‘Oh, I need a colour for this thing,’ and a car goes by with a great colour on it and we’re like, ‘Oh, that’s a great colour.’ Just like that, we’re picking up information from living, and it feels contemporary somehow." Take a look at the rest of the campaign below; read our AW14 show report of the collection here or check out our backstage images in the gallery above. Julia Bergshoeff in the Proenza Schouler AW14 campaignPhotography by David Sims, styling by Marie ChaixEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 30,000+ creatives from around the world.TrendingThe top 10 freakum dresses from Beyoncé’s hyper-glam B’Day eraTo celebrate the 20th anniversary of the R&B classic, we’re counting down the album cycle’s most impressive looks from 2006 and 2007FashionArt & Photography‘A Scandinavian pixie dream’: Photos from Way Out West festHingeLife & CultureWhat’s the bravest thing you’ve ever done for a crush?FashionAmi Paris enlists its amis for its latest campaignMusicRanking Beyoncé’s unreleased B’Day tracksMusicThese are the standout sets from Reading Festival 2026Art & PhotographyNew art, music and ‘photographic encounters’ from Dazed Club membersLife & CultureThe deadly implications of Wales’ trans healthcare ‘pause’MusicThe 5 best tracks from Adéla’s debut album, Prima Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy