FashionIncomingSouth Side of the SunA psychedelic menswear shoot, photographed by RJ Shaughnessy and styled by Jem Goulding.ShareLink copied ✔️June 16, 2008FashionIncomingTextJem GouldingSouth Side of the Sun With RJ Shaughnessy behind the lens and myself styling, this shoot was a nod to the psychedelic 70s mood that will dominate this summer. It was also a bit in tribute to Aldous Huxley's "soma" idea, a concept RJ and I are fascinated with in terms of the state of the world. The location reminded us of the "reserve" in Huxley's Brave New World.May the line between good trip and bad be blurred in the name of escape.CREDITSPhotography RJ ShaughnessyStyling Jem GouldingModel James Crabtree at SelectSpecial Thanks to Miu Miu, Vivienne Westwood and Prada Expand your creative community and connect with 15,000 creatives from around the world.READ MOREMeet the Irish designer illuminating Zara Larsson’s Midnight Sun eraBompardEimear Lynch captures the quiet rituals of girlhood for BompardLenovo & IntelInside artist Isabella Lalonde’s whimsical (and ever-growing) universeThe 25 most stylish people of 2025, rankedSinéad O’Dwyer is heading to The Light House for ChristmasIn pictures: The most memorable street style of 2025LottoLotto brings football fashion to North America ahead of the 2026 World CupDo NOT try and have sex with Jonathan Anderson’s solid bronze peachTimothée Chalamet wants to dress Fakemink and Susan BoyleHow a DIY fashion show united Manchester and China for one night onlyLeather pups, Labubus and a Versace fallout: 2025’s wildest fashion momentsOakley Bad Education: Oakley goes back to school for AW25