Fashion / IncomingSouth Side of the SunA psychedelic menswear shoot, photographed by RJ Shaughnessy and styled by Jem Goulding.ShareLink copied ✔️June 16, 2008FashionIncomingText Jem Goulding South Side of the Sun With RJ Shaughnessy behind the lens and myself styling, this shoot was a nod to the psychedelic 70s mood that will dominate this summer. It was also a bit in tribute to Aldous Huxley's "soma" idea, a concept RJ and I are fascinated with in terms of the state of the world. The location reminded us of the "reserve" in Huxley's Brave New World.May the line between good trip and bad be blurred in the name of escape.CREDITSPhotography RJ ShaughnessyStyling Jem GouldingModel James Crabtree at SelectSpecial Thanks to Miu Miu, Vivienne Westwood and Prada Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.TrendingKristina Rozhkova’s uncanny photos of young RussiansIn her latest project, Unbewitched, the photographer ‘conjures fairytale realities’ to help cope with political instability in the regionArt & PhotographyFilm & TV7 sex worker-approved films about sex workReplitLife & CultureJoin Spike Jonze, Reshma Saujani and more at vibeconLife & CultureHave you ever been friend-bombed?Art & PhotographyNancy Honey’s photographs capture what it feels like to be a girlMusicSulfur Surfer: 5 esoteric influences on Bladee’s new albumLife & CultureHelp! My boyfriend doesn’t readBeautyFit people only? The new wave of dating apps for the wellness eraBeauty10 of the hottest Instagram accounts fusing art, sex and eroticaEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy