Fashion / IncomingSouth Side of the SunA psychedelic menswear shoot, photographed by RJ Shaughnessy and styled by Jem Goulding.ShareLink copied ✔️June 16, 2008FashionIncomingTextJem GouldingSouth Side of the Sun With RJ Shaughnessy behind the lens and myself styling, this shoot was a nod to the psychedelic 70s mood that will dominate this summer. It was also a bit in tribute to Aldous Huxley's "soma" idea, a concept RJ and I are fascinated with in terms of the state of the world. The location reminded us of the "reserve" in Huxley's Brave New World.May the line between good trip and bad be blurred in the name of escape.CREDITSPhotography RJ ShaughnessyStyling Jem GouldingModel James Crabtree at SelectSpecial Thanks to Miu Miu, Vivienne Westwood and Prada Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.READ MOREIn pictures: Robbie McIntosh captures the next generation of Champion youthBLACKPINK style file: All of Lisa’s greatest fashion momentsPenfoldsTroye Sivan invites us to his Paris Fashion Week launch eventCrying in couture: Ellie Misner’s new collection is a beautiful disaster Nike How the Dazed US team are Airmaxxing Nike The unexpected history of Nike’s Air MaxSchiaparelli’s five most shocking designsSix things you never knew about the Antwerp Six Enfant terrible Duran Lantink drops his first Jean Paul Gaultier campaignThe 7 sexiest moments at Nicolas Di Felice’s CourrègesOakley Your favourite Oakley glasses just got a faceliftBárbara Sánchez-Kane is descending to hell through the mouth of a volcanoEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy