Fashion / IncomingSouth Side of the SunA psychedelic menswear shoot, photographed by RJ Shaughnessy and styled by Jem Goulding.ShareLink copied ✔️June 16, 2008FashionIncomingTextJem GouldingSouth Side of the Sun With RJ Shaughnessy behind the lens and myself styling, this shoot was a nod to the psychedelic 70s mood that will dominate this summer. It was also a bit in tribute to Aldous Huxley's "soma" idea, a concept RJ and I are fascinated with in terms of the state of the world. The location reminded us of the "reserve" in Huxley's Brave New World.May the line between good trip and bad be blurred in the name of escape.CREDITSPhotography RJ ShaughnessyStyling Jem GouldingModel James Crabtree at SelectSpecial Thanks to Miu Miu, Vivienne Westwood and Prada Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.READ MOREA rare Maison Martin Margiela archive is going on sale in New YorkVampires took over the runway at Collina Strada AW26Escentric MoleculesMolecule 01 + Champaca is Escentric Molecules’ latest sultry scentProenza Schouler AW26: Backstage images from Rachel Scott’s debutUGG’s new clogs and mules are Olympian-approvedWuthering Heights’ costume design doesn’t owe you historical accuracy New York, London, Milan and Paris: What to expect from the AW26 seasonFashion idol: Revisiting Rosé’s 25 greatest style momentsThis New York designer wants you to feel your heartbreakHow Nike is leading the sport-tech revolutionIn pictures: Mia Khalifa is a fully fledged fashion girl‘Hope is work’: Marc Jacobs’ SS26 show grapples with griefEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy