FashionIncomingSouth Side of the SunA psychedelic menswear shoot, photographed by RJ Shaughnessy and styled by Jem Goulding.ShareLink copied ✔️June 16, 2008FashionIncomingTextJem GouldingSouth Side of the Sun12 Imagesview more + With RJ Shaughnessy behind the lens and myself styling, this shoot was a nod to the psychedelic 70s mood that will dominate this summer. It was also a bit in tribute to Aldous Huxley's "soma" idea, a concept RJ and I are fascinated with in terms of the state of the world. The location reminded us of the "reserve" in Huxley's Brave New World.May the line between good trip and bad be blurred in the name of escape.CREDITSPhotography RJ ShaughnessyStyling Jem GouldingModel James Crabtree at SelectSpecial Thanks to Miu Miu, Vivienne Westwood and Prada