FashionIncomingSouth Side of the SunA psychedelic menswear shoot, photographed by RJ Shaughnessy and styled by Jem Goulding.ShareLink copied ✔️June 16, 2008FashionIncomingTextJem GouldingSouth Side of the Sun12 Imagesview more + With RJ Shaughnessy behind the lens and myself styling, this shoot was a nod to the psychedelic 70s mood that will dominate this summer. It was also a bit in tribute to Aldous Huxley's "soma" idea, a concept RJ and I are fascinated with in terms of the state of the world. The location reminded us of the "reserve" in Huxley's Brave New World.May the line between good trip and bad be blurred in the name of escape.CREDITSPhotography RJ ShaughnessyStyling Jem GouldingModel James Crabtree at SelectSpecial Thanks to Miu Miu, Vivienne Westwood and Prada Expand your creative community and connect with 15,000 creatives from around the world.READ MORE vansVans invites misfits home for the holidays From the archive: Remembering Antwerp Six designer Marina YeeWhat went down at The North Face x Cecilie Bahnsen collection launchNo one is doing red carpet fashion like Teyana Taylor‘Gay Halloween’ is back – here are this year’s standout looksMartine Rose ups her game with a new Nike collabPut me in Chanel: The 25 best songs named after fashion brandsBianca Saunders teams up with the Tate for Blake-inspired collectionCult icon John Malkovich is the new face of JW AndersonShawna Wu’s designs loop and knot between past and presentMelanie Ward: Remembering the trailblazing stylist in her own wordsFashion Killa: Revisit A$AP Rocky’s most iconic outfits