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Moschino Goes Virtual

Moschino’s first online boutique has just launched.

Quirky, whimsical and fun Moschino has just opened its first online boutique. Supported by an adverting campaign featuring 19-year-old Amber Le Bon, daughter of Yasmin and Simon, Moschino’s web boutique offers a wide range of men and womenswear clothes and accessories from the collections Moschino, Moschino Uomo, Moschino Cheap & Chic and Love Moschino. 

The virtual boutique - powered by global Internet retailer Yoox- reflects the spirit and style of traditional Moschino stores and features playful graphics and visuals. “I am attracted and curious to extend and experiment Moschino’s creativity on the Internet,” commented Moschino’s Creative Director Rossella Jardini. “I believe that Yoox is undoubtedly the ideal partner to maintain the high level quality for this service”.

From the time being the virtual boutique is only accessible from Europe and the United States, but further expansion is planned in the next few months. 

To celebrate the event, Moschino will reward the first 500 customers who make a purchase from the virtual boutique with a special accessory - a shocking pink PVC tote bag that will come in handy for all your shopping needs - exclusively created for the online boutique. If you’re a Moschino fan, you’d better make a note in your diary: from now on you will probably change your shopping habits.