Initial reaction:

A breath of karate chopping fresh air for Luella Bartley and Katie Hillier’s first season with the label. Their gang of anime gaming girls welcomed a reinvention of samurai and ninja influences, interpreted through the lens of youth culture. Funny, graphic branding mixed with elegant suiting, zig-zag sole moon boots, and handkerchiefs with a Misfits style skeleton smile. In true Marc Jacobs form, a list that reads all wrong but comes out looking extremely cohesive and exciting.

Music:

The theme music from the Alice in Wonderland film. We are so pleased to be down Katie and Luella's rabbit hole.

Set:

A plywood skate park. It still smelled of freshly cut wood.

High note:

Watching Marc Jacobs watch Marc by Marc Jacobs. The designer sat front row with Sofia Coppola, and stood and applauded the ladies when they came out to take a (modest) bow. Backstage, the two were giddy and flushed. Spotting Alexa Chung and Tennessee Thomas, Luella exclaimed, "the girls are here!"

Backstage:

Katie said the moon boots were for "Narc-y girls who stomp around." Marc Jacobs flew to London to see the collection and "took some things out, fiddled around a bit." Luella added that when the two sat down, they realised they had about seven collections they wanted to pursue. We can't wait to see them all. 

Models: Dasha Gold (@mrs_gold), Frances Coombe (@Francescoombe), Iesha Hodges (@@IeshaHodges), Leila Nda, Anna Ewers (@AnnaEwerss), Michela D'Angelo, Ronja Furrer (@furrerronja), Ysaunny Brito (@Ysaunny_Brito), Ruby Jean Wilson (@rubyjean_wilson), Kendall Jenner (@KendallJenner), Maja Salamon, Nika Cole