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Maison Martin Margiela x H&M

Today, the streets become flooded with white carrier bags covered in numbers...

November 15th, the launch of another designer benchmark with H&M, following Versace, Comme des Garçons and the one that began it all in 2004, Karl Lagerfeld. This time, unless you’ve been hiding under an asymmetric white duvet coat – or in a giant candy wrapper clutch – it's Maison Martin Margiela's turn to go mass with their greatest hits; a story of scale, deconstruction and trompe l’oeil. Avant-garde for all? That IS pop art. With nightmare o’clock queuing a given, it goes without saying this is a game of tactics – you’ve printed the lookbook, you’ve highlighted the key pieces, you’ve worked out your budget. Then you go back and tweak to avoid ‘D’oh! Should’ve got that too…’ regret afterward. Our picks? That duvet coat and metallic candy clutch; bra bodysuit and oversized folded jeans for women. For men, the reworked belt leather jacket and inside out jeans.

“This unique opportunity to work with H&M will allow us to create something special for all,” says Maison Martin Margiela, who speak as one. “The re-editions enable Maison Martin Margiela to present its creative output in an entirely new way.”

Images courtesy of H&M