Original Penguin New Store

Original Penguin are the latest addition to the Covent Garden Piazza. The iconic sportswear brand - with its lovable 'Pete' the penguin logo - has fans far and wide, past and present: Arnold Palmer, Bob Hope, Bing Crosby, Richard Nixon, Brad Pitt ... the list goes on. On Thursday evening a shindig was held to christen the opening with Florence (from the machine) providing music, along with others ... should you happen to stumble in be sure to pay attention to the images on the wall, courtesy of Dazed.